Lucerna Capital – Branding and Strategy Analyst Intern

We’re looking for a highly motivated branding and strategy to work directly with the founder on a wide range of early-stage commercial and strategic initiatives. You’ll help shape brand outreach, go-to-market proposals, competitive benchmarking, and investor positioning — while getting exposure to the full process of building a culturally anchored consumer platform from the ground up.

Key Responsibilities

• Research and profile global heritage or niche brands across fashion, lifestyle, and homeware

• Assist in developing brand decks, outreach materials, and partnership proposals

• Benchmark regional players and map whitespace opportunities

• Support commercial model design (e.g., licensing, distribution, consignment)

• Contribute to investor materials, internal memos, and growth planning

• Support light archival storytelling and brand heritage positioning

Ideal Candidate

• Student or recent graduate in Business, Marketing, or related field

• Excellent research, writing, and presentation skills

• Highly independent, detail-oriented, and commercially curious

• Proficient in Google Slides / PowerPoint; basic Excel modeling preferred

• Bonus if you’re interested in brand strategy, retail innovation, or culturally rooted ventures

What You’ll Gain

• High-impact exposure to early-stage venture building

• Direct mentorship from the founder

• Ownership of meaningful workstreams and portfolio-worthy outputs

• A strong reference and potential for continued involvement as the business grows