As Singaporeans, food is a passion we all hold dear. And it is that same passion which is the major ingredient in the food we make. Our founders, Lee Wee, Ben and Mark grew up surrounded by food. Our large family gathers weekly for an authentic Nonya feast, a mouth-watering spread of dishes made from recipes handed down through generations. We would love to have you there, but with an ever-growing family, there’s hardly any room for guests! That’s the inspiration behind our company: a platform to share our family’s heritage and food with fellow Singaporeans and the rest of the world. We currently serve our customers across 6 outlets at Raffles City, JEM, NEX, Tampines Mall, Oxley Tower & Hillion Mall.
Overview
In this role you will be part of the Corporate Strategy team, supporting the team in graphic design and brand management for an upcoming brand. You will work closely with the team and will be required to understand every aspect of what the brand represents. You will play a crucial role in laying the foundations for this brand, and will help formulate brand, communication and promotion strategies. This will require you to think creatively, use data and trends to guide your work, be comfortable in challenging conventional ways of doing things and in some cases, invent new methods of execution.
Responsibilities include (but not limited to)
- Develop and implement brand strategy
- Responsible for conceptualization and design of all visuals and display
- Plan and implement communication and promotion strategies through creative graphic design
- Brand communications to internal and external stakeholders
- Research and analyze consumer trends to respond to changing consumer demands and feedback
- Manage day-to-day activities involving all marketing and promotional efforts, including campaign tracking and reporting
- Any other ad hoc duties as needed
Minimum qualifications
- Current polytechnic or university undergraduate/fresh graduate in Marketing, Communications, Graphic Design or Business Management
- Proficient in Adobe Illustrator/Photoshop
- Fluency in written and spoken English
- Proficient in Microsoft Office
Requirements
- Excellent visionary with strength in strategic and analytical thinking
- Team player who is able to function well with minimal supervision
- Strong communication and presentation skills and an ability to communicate brand strategy to internal stakeholders
- Ability to work within tight deadlines and well-organized in handling multiple on-going projects
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Lee Wee & Brothers' Foodstuff Pte Ltd - Designation:
Graphic Design & Branding Intern - Profession:
Design / Creative - Industry:
Food Services / F&B