Company
LaLiga APAC
ext.laliga.es
Designation
Intern (Business Development / Marketing - Football)
Date Listed
22 May 2018
Job Type
Entry Level / Junior Executive
Intern/TS
Job Period
From Jul 2018, For At Least 6 Months
Profession
Marketing / Public Relations
Industry
Creative / Media
Location Name
1 Kim Seng Promenade #17-01 Great World City East Tower S237994
Allowance / Remuneration
$600 - 800 monthly
Company Profile
About LaLiga
Founded in 1984, LaLiga (Liga de Futbol Profesional) is a sports association comprising the 42 teams that make up the first and second divisions of professional football in Spain. LaLiga, based in Madrid, is responsible for the LaLiga Santander and LaLiga 123 leagues and the television production, which in the 2016/2017 season reached more than 2.5 billion people globally. The association also has an active foundation and is the only world's only professional football league with a league for intellectually challenged footballers: LaLiga Genuine.
Brand slogan: It's not football. It's LaLiga
Job Description
Intern- July To Dec 2018
Responsibilities:
- Strategically identify potential commercial & marketing partnerships
- Liaise with broadcast partners to expand network, and enhance viewing experience in sports bars/restaurants/other venues
- Conceptualise, propose, and kick-start key initiatives with schools & grassroots
- Support on global, regional and local ad-hoc initiatives and projects
- Pitch LaLiga Stories/campaigns to Media & partners
- Research and conceptualise marketing plans/brand campaigns
- Look for opportunities to activate LaLiga (e.g eSports)
Key projects (as of now):
- International Champions Cup (End July)
- Provide ad-hoc support for Atletico Madrid’s participation in the ICC in Singapore
- Help to execute marketing campaigns around Atletico Madrid’s participation
- Cervantes Cup- youth tournament (October)
- Conceptualise the 2nd youth tournament running, in celebration of the Spanish National Day
- Work with partners such as FCB Escola, Real Madrid Foundacion and ITE to execute a tournament for local and foreign youths
- El Clasico Public viewing events (Q4 2018)
- Help execute public viewing event(s) in Singapore/the region by liaising with Madrid activation team and local agencies and delegates
- Work with local broadcaster to expand network of venues that the match will be shown
Requirements
- Proactive and self-motivation
- Creative thinking
- Passionate for sports/football
- Always looking to learn and improve
This position is already closed and no longer available. You may like to view the other latest internships here.
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