Kobe (口碑, kǒu bēi) is a pending patent* AI-driven advertising platform that pairs advertisers with relevant everyday influencers, leveraging on their ability to broadcast messages to millions of users so that businesses can get represented in front of their target audience in a credible manner.
Kobe was founded by Evangeline Leong, an entrepreneur with a passion for social media marketing. She sees a great potential in the digital marketing landscape, especially in empowering SMEs as they execute their innovative ideas.
Together with Cha Lin, a veteran in influencer marketing, they created Kobe Global Technologies, a pending patent* AI-driven advertising platform that pairs advertisers with relevant everyday influencers.
- Identifying new sales leads
- Pitching products and/or services
- Maintaining fruitful relationships with existing customers
When it comes to generating leads, day-to-day duties typically include:
- Researching organisations and individuals online (especially on social media) to identify new leads and potential new markets
- Researching the needs of other companies and learning who makes decisions about purchasing
- Contacting potential clients via email or phone to establish rapport and set up meetings
- Planning and overseeing new marketing initiatives
- Attending conferences, meetings, and industry events
When it comes to the challenge of actually selling, other typical duties include:
- Preparing PowerPoint presentations and sales displays
- Contacting clients to inform them about new developments in the company’s products
- Developing quotes and proposals
- Negotiating and renegotiating by phone, email, and in person
- Developing sales goals for the team and ensuring they are met
- Training personnel and helping team members develop their skills
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- Company:
Kobe Global Technologies Pte Ltd - Designation:
Business Development Executive - Profession:
Marketing / Public Relations - Industry:
Creative / Media