Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries. With a 135-year history of innovation, we believe in recruiting the best people and putting them in the right jobs so that they can do their best work. If original thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.
Job Summary
Responsible for developing digital media, CRM and eCommerce integrated analytics dashboards and scorecards across all APAC markets and help provide insights for media planning and optimization, improving engagement and retention in CRM programs as well as optimizing sales and marketing efforts in eCommerce. This role will work closely with the APAC Analytics and Data Strategy Manager for implementing analytics frameworks and guidance across Asia Pacific markets.
Responsibilities
- Become certified on Datorama – our partner for marketing intelligence
- As an expert on Datorama, work with markets to understand their business requirements and consult with them on best practices and design solutions
- Execute the dashboard building process based on the finalized business requirements from the markets
- Get a complete understanding of all data sources and the nature of data ingestion required
- Create accurate data mapping to clearly define all metrics and dimensions that will be required for implementation
- Create visualizations based on design solutions created with inputs from the markets
- Provide support & training to the markets in handling changes/enhancements to the dashboards
- Develop and maintain CRM performance dashboard across markets and generate Regional Acquisition and Retention scorecards
- Develop and maintain Regional e-commerce Sales and Marketing Dashboard
- Create monthly APAC scorecard by market for monitoring Media Performance and Cost Efficiency
- Additionally provide ad-hoc analytics support to Country Digital Leads or Country Marketing Manager
Required Skills
- Have a good understanding of digital media platforms such as Facebook, Google (Ads, YouTube, DV360, GA360), Salesforce Marketing Cloud, IAS, Nielsen, Sizmek etc
- Have experience building reports or dashboards on a regular basis using Excel or other platforms such as Tableau, Qlikview, Data Studio etc
- Proficiency with Excel (Pivot Tables, vlookup, index etc.)
- Familiarity with SQL, BigQuery is a plus
- At least 2 years of project management experience working with stakeholders both internally and externally
- Communicate clearly with vendors/internal stakeholders on project timelines and challenges
- Self-starter and willing to take the initiative in a dynamic, fast-paced environment
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