Kim Hin Innovation Labs – Marketing Intern

Duties & Responsibilities

• Develop marketing and communications plans to boost brand awareness through craft thought leadership campaign for Kin Hin Innovation Labs' (KIL) brands globally
• Plan and build social media conversation calendar for assigned brands, manage influencers marketing and campaign activations as brand principal
• Lead, develop, create and manage the brand library and graphics support to support campaigns of distributors and retailers
• Deal with marketing partnership on digital collaboration on social media accounts
• Keep track of budget spending, social media/digital metrics for performance measurements
• Under the guidance of the reporting manager, the candidate will play an active role in planning and execution of brand refresh for one of the brands
• Work together with Business Development Manager to plan Go-To-Market plan to enter new markets and adhoc assignments
• Communicate clearly and effectively in team meetings and work closely with internal and external clients, project managers, etc. within and without the organisation
• Establish an online presence through social media marketing and communications for KIL brands
• Craft overarching KIL marketing and communications strategies to increase brand awareness and grow sales globally
• To develop a cohesive consumer shopping journey for KIL brands

Learning Outcome

• To learn how to manage content, measure and meet social media KPI metrics.
• To acquire the skills and knowledge in rolling out marketing and communications plans across all channels
• To learn how to prepare marketing and communications report for presentation to stakeholders
• To be given the opportunities to develop a brand new consumer shopping journey for KIL brands

Qualifications & Skill Requirements

• Basic knowledge of Photoshop

• Familiar with social media - Instagram, Facebook, etc

• Graphic design and video editing skills are a bonus