Informa Tech – Marketing Associate

Company
Informa Tech
informa.com
Designation
Marketing Associate
Date Listed
21 Oct 2022
Job Type
Entry Level / Junior Executive
Full/Perm
Job Period
Immediate Start, Permanent
Profession
Marketing / Public Relations
Industry
Others
Location Name
Singapore
Work from Home
Allowance / Remuneration
$3,100 - 3,400 monthly
Company Profile

Informa is a leading international events, intelligence and scholarly research group.

Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions.

Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

Informa Tech provides specialist research, media, events and training to businesses and professionals working in technology. The division houses all of Informa's brands and businesses that deliver services to specialist technology communities

Job Description

Responsible for contributing to the conversion of Audience Prospects into monetised audiences; seeking to convert a qualified audience prospect to a delegate to a Physical, Virtual or Hybrid event, to a lead for Marketing Services, a student to Training, equally for retention/renewal, retaining paid customers and attendees.

 

Areas of Responsibility & Accountability

  • Implement and execute marketing campaigns that encourage audience Prospects to walk through the buying cycle from awareness to interest, desire and ultimately (e-commerce) action (and Advocacy). (Physical, Virtual & Hybrid Events)
  • Includes email marketing, organic social media postings, content creation (e.g. blog posts, short videos), managing sponsorship recruitment and partnership commitments, managing event logistics (e.g. registrations). 
  • Reporting on campaign results
  • SEO & SEM experience a plus

 

Best practice/measuring performance/innovation & product development

  • Contribute to best practice marketing environment, driving efficiency and effectiveness. Utilise the Marketing Excellence tools and approach. Driving for continuous improvement.
  • Maximises usage of Informa systems and processes, adopting a best practice and facilitating developments in line with internal and external requirements
  • Contributes to reporting processes and providing weekly KPI reporting.
  • Collaborates with colleagues within the Market Pillar and beyond with a customer first focus

 

Qualifications

  • Prior proven Marketing experience an advantage as is the ability to contribute towards and support the conversion of audience prospects into monetized audience.
  • Able to build and maintain relationships and understanding customer needs.
  • Competent in managing stakeholders internally and externally
  • Strong collaboration and communication skills written, verbal, and presentation
  • Prior experience of managing project activity, ability to prioritise and manage time efficiently.
  • Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and assume greater responsibility.
  • Attention to detail and organisational skills
  • Can-do attitude and adaptability to work in a fast-paced environment
This position is already closed and no longer available.  You may like to view the other latest internships here.

Related Job Searches:

Discuss this Job:

You can discuss this job on Clublance.com #career-jobs channel, or chat with other community members for free:
Share This Page