Holicay is a marketplace for travelers and travel service providers (think agencies and tour guides). The business is a one stop shop for vacations and we curate customizable destination experiences that takes away the hassle of shopping for a holiday. Our itineraries are made by our community of travel planners that designs practical theme-based vacations comprised of modularizable activities provided by our service providers. Your role as a Marketing Intern & Partnerships would cover two main responsibilities: 1) Driving potential leads to Holicay through various organic and inorganic channels; 2) Supporting our Go-to-Market strategies operationally. The ideal candidate should be a strategic thinker that can thrive in a semi-autonomous environment to build and measure various marketing channel pipelines. If this interests you, keep reading.
Marketing & Partnerships Intern
About Holicay and you
Thank you for showing interest in the Marketing Intern position. Holicay is a marketplace for travelers and travel service providers (think agencies and tour guides). The business is a one stop shop for vacations and we curate customizable destination experiences that takes away the hassle of shopping for a holiday. Our itineraries are made by our community of travel planners that designs practical theme-based vacations comprised of modularizable activities provided by our service providers. Your role as a Marketing Intern & Partnerships would cover two main responsibilities: 1) Driving potential leads to Holicay through various organic and inorganic channels; 2) Supporting our Go-to-Market strategies operationally. The ideal candidate should be a strategic thinker that can thrive in a semi-autonomous environment to build and measure various marketing channel pipelines. If this interests you, keep reading.
What you’ll do
The Marketing & Partnerships Intern will have the opportunity to build and analyze various lead generation funnels to drive potential topline business outcomes. There are three core competencies you can expect to hone and use daily when you join our team. These skills are not necessary but good to have.
Brand strategy and Partnerships
- Perform a top-down analysis of your proposed marketing strategies to engage target customer groups and outline the company’s marketing goals
- Define metrics to measure customer engagement and forecast traffic growth
- Identify, outreach and onboard travel ecosystem partners through online and offline channels (might involve some traveling)
SEO
- Identify and create a list of keyword tags, optimize for title tags and meta descriptions through monitoring of Google console
- Identify link building opportunities with partners (contract negotiation with tech blogs or other similar online media platforms like Androidpolice) such as guest posting
- Analyse competitor’s web presence and suggest potential strategies to increase organic growth (through Ubersuggest or similar tools)
Digital marketing
- Manage the social media platforms for the business through posting of content and the creation of an events calendar with various themes
- Develop the concept and brief for digital assets for any online ad campaigns through Facebook and Google ads
- Copy writing and development of content circulars such as engagement emails to our early testers
What you need
- Exposure to some form of digital marketing (managing social media channels, understanding leads funnel etc.)
- Understanding of integrated marketing across prospect and customer lifecycles
- Some understanding of integrated marketing across prospect and customer lifecycles
- Experience with Google analytics or Facebook Ads Manager is a plus
- Interest in understanding of integrated marketing across prospect and customer lifecycles
- Undergrad/ individual with great can-do attitude
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- Company:
Holicay - Designation:
Growth Marketing Intern - Profession:
Marketing / Public Relations - Industry:
Computer and IT