Heilo Pte Ltd – Marketing Intern

Key Responsibly

Social Media Strategy & Management

• Develop and execute social media strategies across Instagram, TikTok, Facebook, LinkedIn and other relevant platforms.
• Plan monthly content calendars aligned with clients' marketing objectives.
• Work closely with designers, videographers and content creators to produce engaging content.
• Manage content publishing, community management and audience engagement.
• Monitor campaign performance and prepare monthly reports with actionable insights.
• Stay updated on digital trends, platform updates and emerging content formats.

Public Relations & KOL Management

• Develop PR strategies that generate meaningful media exposure.
• Build and maintain relationships with journalists, media publications, KOLs and content creators.
• Draft press releases, media invitations, media kits and event communications.
• Coordinate media previews, launches, interviews and influencer activations.
• Track media coverage and prepare PR reports with earned media value where applicable.

Brand Partnerships

• Identify collaboration opportunities between brands, venues, event organisers and strategic partners.
• Develop partnership proposals and sponsorship presentations.
• Liaise with potential partners from initial outreach through execution.
• Maintain long-term relationships with key partners and identify recurring collaboration opportunities.
• Support business development initiatives by identifying brands that align with campaign objectives.

Campaign Strategy

• Develop integrated marketing strategies combining digital, PR, influencer and experiential marketing.
• Brainstorm creative campaign concepts alongside the creative and events teams.
• Present campaign ideas confidently to clients.
• Ensure campaign execution aligns with brand objectives, timelines and budgets.
• Analyse campaign effectiveness and recommend future improvements.

Requirements

• Diploma or Bachelor's Degree in Marketing, Communications, Public Relations, Business or related field.
• 2–3 years of experience in marketing, social media, PR or agency environments.
• Strong understanding of social media platforms and digital marketing trends.
• Excellent writing, presentation and communication skills.
• Experience managing influencers, media relations or brand collaborations is an advantage.
• Able to manage multiple projects simultaneously in a fast-paced environment.
• Strong organisational skills and attention to detail.
• Creative thinker with excellent problem-solving abilities.
• Self-motivated and comfortable working independently while collaborating across teams.