About the Company
Haw Par Healthcare is the owner of the iconic Tiger Balm Brand. With a unique herbal formulation that has over 100 years of proven success in 100 countries, Tiger Balm’s world-renowned ointment is arguably one of the world’s leading and most versatile topical analgesic brands. The brand has since expanded to include a wide range of products under its portfolio and continues to launch new products catered to our modern lifestyles. Haw Par Healthcare is a subsidiary of the Haw Par Corporation.
Haw Par Corporation Limited has been listed on The Singapore Exchange since 1969. The Company was recognized by The Financial Times in the FT 1000 High-Growth Companies Asia Pacific 2018 and 2020, and by The Straits Times in the ST Singapore’s Fastest Growing Companies 2019 and 2020.
Haw Par Healthcare’s products are manufactured and marketed under its various established brands such as Tiger Balm and Kwan Loong. Its renowned ointment Tiger Balm and product extensions such as Tiger Balm Plaster, Tiger Balm Joint Rub, and Tiger Balm Neck & Shoulder Rub, are used worldwide to invigorate the body as well as to soothe away aches and pains. Started nearly 100 years ago, this Singapore brand -- Tiger Balm is now sold in over 100 countries worldwide. For more information, please visit www.hawpar.com
The Role
An exciting opportunity to be part of the commercial team to market an iconic Singapore heritage brand, Tiger Balm, to Taiwan, Korea and Japan for a period of 4 to 6 months, starting in April 2024.
If you are passionate about managing overseas markets and is proficient with branding, data analysis, comfortable with numbers and preparing regular reports, send us your CV!
The incumbent will be exposed to commercial, distributor management and marketing aspects for these markets.
Responsibilities
- This is a full commercial role with focus on marketing, sales and distribution of our Healthcare product range in the mentioned markets.
- Maximize profitability of our business by executing effective marketing and strategic plans for our flagship brand in each market.
- Manage our distributors and internal stakeholders for smooth execution of daily marketing and business operations.
- Manage sales and marketing plans with distributor partners to develop and grow our business.
- Ensure brand guidelines are respected in all consumer touch points from distribution, communication, merchandising & marketing executions including the review and approval of marketing content proposed by distributors.
- Work with internal and external stakeholders for smooth implementation of website content.
- Oversee and ensure distributor compliance to the allocated A&P budgets.
- Oversee distributors’ monthly purchases to achieve monthly sales targets.
- Ensure timely delivery of monthly management reporting and ad hoc reporting via close collaboration with the distributors.
- Work with advertising agencies and third-party suppliers for each market through close collaboration with distributor partners.
- Work with the third-party agencies to build consumer franchise for our products.
- Partnering internal stakeholders in Business Development, Legal, Manufacturing and Regulatory departments to gain market access, launch new products, manage inventories and orders fulfilment.
Requirements
- Tertiary education, with some experience in marketing and sales in consumer healthcare, OTC or FMCG
- Independent self-starter, have a growth mindset, and willing to put in the hard work.
- Resourceful, able to think creatively and possess a strong bias for action.
- Able to work through ambiguity and paradoxes with internal and external stakeholders to ensure tactical execution is aligned with our strategic priorities.
- Strong communication skills (both oral and written); analytical mind; conversant with numbers; and proficient with MS office especially excel.
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- Company:
Haw Par Healthcare Limited - Designation:
Marketing Intern - Profession:
Marketing / Public Relations - Industry:
Manufacturing General / Biomedical / Pharmaceutical - Location:
Queenstown