Growth Innovations Pte Ltd – Digital Marketing Specialist (Internship)

Digital Marketing Specialist for AI Software Platform (Internship)

About The Job

• Recruiting entity: Growth Innovations Pte Ltd
• Tenure: Internship (final year students welcome)
• Work arrangements: flexible depending on your time-table
• Level: Entry / Internship / Freelancer
• In particular, you will work on Project Cradar, a generative AI startup focused on helping companies capture and analyze the voice of their customers.
• About Cradar: Using cutting-edge technology and the latest AI models, Cradar's platform is the AI assistant for Product and Business Analysts enabling them to identify customer patterns such as most mentioned keywords at scale.
• Rough project split: 70% on Cradar, acting as in-house marketer, and 30% for GIPL’s consulting business, acting as an agency

Job Scope

• Own and manage full end-to-end projects and client relationships, and the full execution process. This includes scoping of requirements, client/stakeholder communications, and proposed marketing strategies.
• Lead marketing by working closely with the founder and acting as a strategic counsel to the venture team for marketing campaigns and all user acquisition matters.
• Propose, write and implement strategies and content development work for clients on websites (web copywriting and blog articles) and social media (graphics, videos, reels).
• Full development of content in line with best practices, brand guidelines, and creative standards, with the help of experts and AI or other tech tools.
• Brainstorm, scheduling, posting, management, and data collection of the content pieces co-created and approved.
• Run Google and Facebook Ad campaigns from start to end, inclusive of keyword and competitor research, copywriting, bidding, and ad optimization.
• User Interface/User Experience - work closely with in-house and external experts in fulfilling client requirements and other project necessities. 
• Creating, exporting, and sending weekly reports of marketing and campaign data and development of insights/actions for the team, and advising necessary changes.
• Managing other broad marketing tools for clients, such as email/SMS/WhatsApp marketing tools, Google My Business, other platforms, etc.
• Generating necessary creatives for the above platforms.

Requirements

• Your major does not matter, but if you are pursuing or graduated from a degree in Marketing, Business, or Communications, this role may suit your curriculum a bit more.
• You have a strong interest and understanding of e-commerce, B2B technology, and SaaS, and want to start your career in this space, eventually becoming a recognised leader in the industry.
• In line with our culture, you must have a growth mentality and aspire to be better every day, even if it’s just a 1% improvement. You never rest on your laurels, and you never crumble under stress.
• You have a natural flair when it comes to graphic design, content writing, and creative campaigns, but also very meticulous when it comes to aesthetics and visual details.
• While creative, you are also logical and data-oriented, and have the ability to understand, analyse, and tell stories all while using data to build a coherent case.
• You communicate clearly at all times, ensuring you are always 120% clear. You are concise and unambiguous in communication.
• You have a bias for action (i.e. you prioritise executing over planning). You are also highly resourceful, able to learn in a nonlinear way, and inhumanely resilient.
• Technical skills include: WordPress, HubSpot, ActiveCampaign/MailChimp, Meta Business, Google Ads, Canva, Figma, PhotoShop, ChatGPT (prompt engineering).
• You are proficient in, or willing to learn, creating email/LinkedIn Messaging sequencing campaigns with tools like Snov.io/Lemlist in order to generate leads for our product
• You must be Singaporean, or already have the legal prerequisite to work in Singapore. This is an internship and no visa will be sponsored.

To accelerate your shortlisting/interview process, please submit your application together with a portfolio of your previous work. If you submit only your CV, we will correspond with you to ask for your portfolio, and that takes up time.