GoPlay Cosmetics is a Singapore borne Beauty Tech startup with a vision to reduce wastage in the makeup industry. We develop innovative and fun DIY makeup kits that enable users to create ANY makeup they want within minutes, thus giving them access to endless colors and textures without having to spend time, money, and plastic on products that they'll only use occasionally. Our first product in the market is the LIPSKIT, which allows you to create any lip color in a matter of minutes.
We are a vibrant young brand and our customers love experimenting with makeup. You will be responsible to create content for this audience in order to educate them about makeup, colors, and our products. Content can be in the form of blogs, pictures, and/or videos. You will also be responsible to drive traffic to this content and engage with users.