Cenizaro Hotels & Resorts is a leading international hospitality company with a multi-branded portfolio of independent luxury hotel properties in some of the world’s most desirable locations. Whilst each establishment reflects a distinct individual personality and sense of place, every hotel in the family embodies the legendary hallmark of excellence the world has come to know; attention to detail, and intuitive, personal and discreet customer service.
A signature brand, The Residence by Cenizaro is an intimate collection of four hotels located in Tunis, Mauritius, Zanzibar and Maldives. Owned and managed by Cenizaro Hotels & Resorts, the group’s growth strategy will soon see the opening of another four hotels; two in Tunisia, a desert resort in Douz – the gateway to the Sahara, and a historical gem in the UNESCO World-Heritage protected The Medina of Tunis, a second Maldives resort and a new resort in Bintan, Indonesia. Forming an integral part of Cenizaro’s portfolio of hotels; located in the heart of vibrant metropolises; Sheraton Towers Singapore and Four Points by Sheraton Perth provide a residential haven that envelops guests in warm hospitality within a dynamic urban environment.
The incumbent will assist in the management and coordination of all of Cenizaro Hotels & Resorts’ public relations, social media and integrated marketing activities including print/digital advertising, web and collateral design/printing, special events promotions; assists in establishing and maintaining consistent favourable image for the brand; assist in achieving public relations/marketing objectives and perform related work as required.
Coordination and Support in Media Relations: Draft media content/Facilitate media visits
Support in agency-project management: Marketing Collaterals/Image Library/Advertising/Digital Marketing
Leads the corporate digital content strategy and manages all social channels, overseeing property channels as well.
Social Media Management: Elevate digital/social media brand presence. Creating and delivering creative, engaging & successful social campaigns, ensuring consistency in voice and cultivating a social media Referral network & strong engagement.
Content Curation Editor - Newsletter, social media calendar
Support Website Management CRM & Database Management Guest Loyalty Programme Management
Support in Corporate Sustainability Programme
Support in Online/Offline Direct Marketing
Support in Marketing and Budget Planning
Administrative Duties:
Handles incoming enquiries/documents/correspondences to the Director in his/her absence
Maintains an efficient, organized and speedy administration and orderly office
COMPETENCIES/QUALIFICATIONS Required:
- Diploma in Mass Communications/Public Relations/Marketing/New Media
- Proven media, marketing and promotions experience, from a related industry travel/ tourism/ hospitality) sector environment.
- At least 5 years of relevant experience (Hotel/PR agency/Journalism) preferred.
- A strong network of lifestyle, travel, media and industry partners
- Ability to assist in developing, implementing and evaluating public relations/marketing goals with a clear understanding of the principles and practices of Public Relations/Integrated Marketing.
- Creative and resourceful in coming up with stories and PR ideas
- Strong verbal and written communication skills (Fluent in English & Chinese)
- Experienced in writing, editing and crafting content for media/marketing materials including the social media space and fluently articulate key brand messages.
- Experienced with technology and use of standard office programs and networks (Microsoft Word, Excel, Power Point)
- Strong knowledge and sound application of social media platforms and web-based applications/tools/technologies to support marketing activity and corporate image.
- Excellent organisational and prioritization/time management skills and attention to detail.
- Ability to prioritise and balance multiple projects simultaneously
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