General Insurance Association of Singapore – Events and Activations Asst. Mgr. / Snr. Exec. (Hybrid Work)

The Events and Activations Senior Executive/Assistant Manager works independently within the Corporate Communication team, as well as across the organisation to build and advance the association’s brand and reputation by leading and delivering the organisation’s events and activations objectives.

You will be responsible for delivering and developing strategies of high-quality physical as well as virtual events across multiple stakeholders through proactive, creative engagements, planning, execution, product and outstanding project management. You will report to Corporate Communications Manager and will work in a hybrid mix of remotely working, in office and on-site.

The Role Involves:

1. Events Management

• Independently manage the organisation’s events and activations calendar of more than 20 events yearly
• Lead and oversee end-to-end development, planning and execution of all events and activations strategies and activities on plan, on target, on time and on cost
• Develop a rigorous events management process to ensure the required experiences are delivered and objectives are met
• Drive the development and fulfilment of related pre- to post-participant and host communication materials (e.g. invitations, save-the-dates, registration announcements, onsite event materials, signages, etc.)
• Manage all event logistics and speakers
• Register participants in an efficient way
• Serve as host and emcee for events when required
• Conduct post-event reviews and attendee journey evaluations to enhance delivery of events and activations
• Provide clear direction to team members but is also able to work independently to oversee and execute all arranged details
• Leverage partnerships, suppliers, sponsors and venues effectively and efficiently through strong negotiation skills, to gain quality of service and maximum pricing advantage, with professionalism and integrity.
• Manage and reconcile event budgets to ensure adherence to budget guidelines

2. Organisational Support

• Prepare and organise meeting materials and minutes
• Act as a liaison officer with external stakeholders
• Other ad-hoc duties and tasks

The Ideal Candidate Should Be:

• Able to plan and manage events independently
• A multi-tasker and organiser with strategic or operational experience specifically in managing events and activations of varying scales and sizes
• Able to translate business objectives into clear and compelling events strategies, and make connections across the business and apply them to drive outcomes
• Proficient in the use and has a strong understanding of the best and latest event trends, ideas and technologies including executing virtual and hybrid events with the use of video conferencing tools and software.
• An excellent written and verbal communicator who is able to convey ideas and drive discussions with executives across a range of positions and seniorities
• Adaptable and can anticipate issues, and proactively work to resolve them with excellent follow-through, attention to detail and high sense of urgency.
• Results-oriented; takes pride in delivering consistently high-quality work and effectively conveys its value.
• Experienced in measurement tools used to assess the performance and quality of events
• Able to manage budgets, finances and suppliers
• Strong in organisational skills, including project and timeline management.
• A team player with proven ability to build relationships across different stakeholders

Minimum Qualifications

• Knowledge and experience managing events and an eye for the events and activations landscape
• Experienced hires in Events Management, Activations or Marketing roles would have an advantage
• Candidates with academic qualifications in Events Management, MICE, Tourism and Hospitality, and Project Management have an added advantage
• Fresh graduates are welcome to apply and may be offered an Executive or Senior Executive position
• Other skills for events such as photography, audio visual systems etc. would be an advantage

Administrative Information

• This role will be performed through a hybrid mix of working remotely, in office and on-site
• Salary Range: S$ 3400-4500
• Office Location: Robinson Road, Central Business District, Singapore

Application Information

You are required to answer two interview essay topics in your application:

GIA intends to organise a paid hybrid insurance conference in Singapore for 500 local and overseas participants. Speakers will live-stream from one physical location and participants have the option to attend the conference in-person or join in via video conference. Can you outline your events planning approach, identify the resources required, potential issues and how you will resolve them? Please also share what success will look like, what will you use as success metrics and how will you go about measuring success.You are the events manager for a webinar and sign-up rates are much lower than expected. The target is for 200 participants to join the webinar but only 50 people have registered. You are only one month away from the event and cancelling the event is not an option. What steps will you take to ensure success of the event?