Global Channel – Marketing Intern
Period: 1 July to 31 December 2020
Our Story
Fonterra Cooperative Group is a farmer owned co-operative dairy company and the world’s largest dairy exporter. Our New Zealand-made dairy products are enjoyed in 140 markets across the globe. Our products are loved by people for their balanced nutrition, quality craftsmanship and sheer indulgence. Anlene™, Anchor™, Fernleaf™ and Perfect Italiano™ are among the best known dairy brands in Singapore and the rest of the world.
This is a unique opportunity for a local tertiary student to gain hands on experience in the field of Human Resources with a truly international company.
Global Channel – Marketing Intern (Period: 1 July to 31 December 2020)
Role Purpose
The primary purpose of the role of intern is to support development of B2B marketing campaign to drive dairy demand with Food Service customers. This will provide interns to put learning into actions with real life projects through development & implementation of Demand Creation program to key markets.
Overview:
The role will be tasked to support the Global Channel Manager to build expertise within the foodservice business and build strong understanding of consumers and customers, which will help grow the Foodservice Channel with strategic customers globally. The candidate will provide insights from social media and observations at restaurants to translate consumer behaviour across different demographics to customers’ activities that lead to increase demand for applications prepared with cream and cream cheese.
What we offer:
Gain Deep Understanding of Ways to Influence Consumer Behaviour & Learn About Business-To-Business Marketing
- Learn from high performing team which will help to develop your skills and competencies
- Gain a deep understanding about restaurants, beverage houses and bakeries
- Work on real life projects to create significant impact to the Fonterra business
- Develop your project management and training skills from energetic and passionate team
- Global Exposure via collaborating with a diverse group of people from different markets (Asia, Latin America, United States) to deliver key results
- Get to understand B2B marketing and build deep knowledge of consumer and customer
- Contribute to meaningful work that will be rolled out in Fonterra’s global markets
- Learn how new products are brought to life with insights
Qualifications
- Students from Business Administration / Management background - Marketing, Advertising, Communications, Strategic Management preferred
- Passionate about food, prior F&B experience is a bonus
- Strong project management skills with ability to get things done
- Curious mindset
- Positive and enthusiastic team player who can collaborate across cultures
- Self-motivated and works well in a fast-paced environment
- Possess excellent communication & leadership skills
- Able to speak and write fluent English, Bonus - Mandarin
Related Job Searches:
- Company:
Fonterra Brands (Singapore) Pte. Ltd. - Designation:
Global Channel – Marketing Intern - Profession:
Marketing / Public Relations - Industry:
Wholesale Trade - Location:
Central Area