About FMG
FMG is a strategic digital marketing agency specialising in building authentic digital presence for PLCs and high-growth businesses. We don't just create content – we build credible, consistent online authority for companies and their leadership teams that drives real business results.
Our Philosophy: People Buy From People
We understand that in today's market, buyers connect with individuals, not just brands. That's why our approach uniquely combines company positioning with personal brand development for C-suite executives and key leaders. We've spent over 5 years perfecting this dual-brand strategy for private and public companies who demand more than just social media posting.
What Makes Us Different:
• Strategic Focus: We don't just manage social media – we build market authority through thought leadership, PR placement, and industry positioning • Leadership Elevation: Our campaigns simultaneously strengthen company reputation and individual executive profiles • Results-Driven: From podcast bookings to investor relations microsites, every activity is designed to generate measurable business impact • Proven Track Record: 5+ years working with companies ranging from innovative start-ups to established PLCs
Our Expertise:
- Digital strategy and content creation
- Executive thought leadership development
- PR and podcast placement (20+ bookings per campaign)
- LinkedIn profile optimisation and management
- Investor relations and market communications
- Email campaign management and automation
- Product design and development
We work with ambitious companies and leaders who understand that digital authority isn't optional – it's essential for sustainable growth in today's marketplace.
Our team is global.
Business Development Representative - Driving Growth Through Strategic Outreach
Turn Conversations Into Client Relationships
FMG is seeking a dynamic Business Development Representative who thrives on building relationships and opening doors. You'll be the vital bridge between our premium digital marketing services and the industry leaders who need them most.
The Opportunity
This is a hunter's role for someone who understands that great business development is about creating value, not just making pitches. You'll work with warm leads generated through our own thought leadership campaigns, prospect on LinkedIn's executive networks, and forge strategic partnerships that accelerate our growth.
What You'll Do:
* Strategic Lead Conversion
- Convert warm inbound leads through compelling phone conversations
- Qualify prospects and schedule high-value meetings for our senior team
- Follow up professionally with leads generated from our content campaigns
- Manage and nurture prospects through our CRM pipeline
* LinkedIn Prospecting Excellence
- Identify and connect with C-suite executives and decision-makers
- Craft personalized outreach messages that cut through the noise
- Build and maintain an active pipeline of qualified prospects
- Leverage LinkedIn Sales Navigator to target PLCs and high-growth companies
* Partnership Development
- Research and identify strategic partnership opportunities
- Initiate conversations with complementary service providers
- Develop relationships that create mutual referral opportunities
- Map partnership ecosystems in our target markets
* Pipeline Management
- Maintain accurate records in our CRM system
- Track and report on outreach activities and conversion rates
- Collaborate with the team to refine messaging and approach
- Continuously optimize outreach strategies based on results
What We're Looking For:
Essential:
- Proven experience in B2B sales, business development, or lead generation
- Strong phone presence and conversation skills
- Advanced LinkedIn prospecting experience (Sales Navigator preferred)
- Excellent written communication for personalized outreach
- Experience working with CRM systems
- Track record of meeting or exceeding targets
Highly Valued:
- Experience selling to C-suite executives or senior leadership
- Knowledge of the digital marketing/PR industry
- Previous experience with PLCs or public companies
- Understanding of partnership development and channel sales
- Experience with sales automation tools and sequences
Why This Role is Exceptional:
* Quality Over Quantity: Work with warm leads and qualified prospects, not cold calling lists* Premium Market: Engage with industry leaders and public company executives* Growing Company: Join an agency with proven demand and expanding client base* Strong Earning Potential: Competitive base plus attractive commission structure* Professional Development: Work alongside experienced business leaders* Meaningful Impact: Help companies and executives build their market authority
The Ideal Candidate:
You're someone who genuinely enjoys business conversations, who can quickly build rapport with senior executives, and who understands that successful business development is about solving problems, not just selling services. You're comfortable operating at the C-suite level and have the persistence to build long-term relationships.
Your Success Profile:
- Relationship Builder: You create genuine connections, not just transactions
- Research-Driven: You understand prospects' businesses before reaching out
- Resilient: You view objections as opportunities to provide more value
- Strategic Thinker: You see beyond individual deals to long-term partnerships
- Results-Oriented: You're motivated by targets and celebrate wins
What Success Looks Like:
- Convert 20%+ of warm leads into qualified meetings
- Generate 50+ new qualified prospects monthly through LinkedIn outreach
- Develop 3-5 strategic partnerships per quarter
- Maintain a pipeline of 100+ active prospects
- Achieve monthly meeting booking targets consistently
Compensation & Benefits:
- Competitive base salary
- Attractive commission structure with uncapped earning potential
- Performance bonuses for exceeding targets
- Professional development opportunities
- Flexible working arrangements
Ready to Drive Growth for Industry Leaders?
If you're excited about building relationships with C-suite executives, love the challenge of opening new doors, and want to be part of an agency that's genuinely making a difference for its clients, we want to hear from you.
This role offers the opportunity to be a key driver of our growth while working with some of the most interesting companies and leaders in the market.
Kindly note that only shortlisted candidates will be notified.
Related Job Searches:
- Company:
Financial Media Group - Designation:
Outbound Calls / Bookings - Profession:
Marketing / Public Relations - Industry:
Finance