Financial Media Group – Head of Digital Marketing

Financial Media Group is a leading global organization dedicated to connecting investors and small businesses. We are seeking a highly motivated and results-oriented Head of Digital Marketing to lead our digital marketing efforts, specifically targeting executives in various industries. The ideal candidate will have a proven track record in developing and implementing effective digital marketing strategies to reach and engage the executive audience. This will be a very hands on role.

Key Responsibilities:

• Strategy and Planning:

  • Develop and execute a comprehensive digital marketing strategy targeting executives, aligned with the overall business objectives.

  • Analyze market trends, consumer behavior, and competitive landscape to identify opportunities and stay ahead of industry changes.

  • Define key performance indicators (KPIs) and regularly monitor campaign performance to optimize strategies and achieve desired outcomes.

• Content Development and Distribution:

  • Oversee the creation and distribution of engaging, informative, and relevant content tailored for the executive audience.

  • Collaborate with content creators and subject matter experts to ensure content aligns with business objectives and resonates with executive personas.

  • Utilize various digital channels, including social media, email marketing, webinars, and thought leadership platforms, to maximize content reach and engagement.

  • Have good copywriting / editing skills

• Digital Advertising and Campaign Management:

  • Manage digital advertising campaigns, including PPC, display advertising, and sponsored content, targeting executives across different platforms.

  • Optimize advertising strategies to drive lead generation, brand awareness, and conversions, focusing on high-quality executive leads.

  • Conduct A/B testing and use data-driven insights to refine ad targeting, messaging, and creative to enhance campaign performance.

• Data Analysis and Performance Tracking:

  • Utilize analytics tools to analyze digital marketing performance and track campaign effectiveness against set KPIs.

  • Generate regular reports showcasing campaign metrics, ROI, and actionable insights for continuous improvement and decision-making.

  • Work closely with data analytics teams to identify trends and patterns to enhance targeting strategies and optimize marketing efforts.

• Team Leadership and Collaboration:

  • Lead and motivate a remote team of digital marketing professionals, providing guidance, mentorship, and fostering a collaborative and results-driven environment.

  • Collaborate cross-functionally with various departments, including sales, product development, and marketing, to align digital marketing efforts with overall business strategies.

Qualifications and Skills:

• Proven experience in digital marketing preferably in a global business environment.

• Strong understanding of digital marketing principles, strategies, and trends.

• Excellent leadership, communication, and team management skills.

• Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, social media advertising platforms, and marketing automation systems.

• Data-driven mindset with the ability to analyze complex data sets and extract actionable insights.

• Ability to thrive in a fast-paced, dynamic environment and adapt to evolving priorities and strategies.

• Creative, can do attitude to all problems.

Join us at Financial Media Group and make a significant impact on the world of small business. We offer a dynamic work environment, competitive compensation, and opportunities for professional growth and development. Apply now to be part of our innovative and forward-thinking team.