THE OPPORTUNITY
We're a growing education centre with real stories to tell curious students, hands-on experiments, and the kind of breakthrough moments that remind you why learning matters. What we need is someone who can find those moments, shape them into content, and build a community of parents and students who keep coming back for more.
You'll play a key role in how our brand shows up across Instagram, Facebook, and TikTok - spotting trends, crafting captions, and turning everyday centre life into content that drives real results. If you believe education deserves better content than it usually gets, this is a good opportunity to prove it.
WHAT MAKES THIS SPECIAL
- Real creative input - you propose, we collaborate, we bring it to life together
- A brand with genuine stories to tell - students, science, and the moments that make education meaningful
- Flexibility to work remotely, with onsite visits for content shooting
- Be part of a fast-growing education brand at an exciting stage of growth
- See the direct impact of your content on enquiries, sign-ups, and community growth
Social Media Content Creator (Part-Time)
JOB DESCRIPTION
Content Planning & Creation
- Plan and manage a content calendar weekly across Instagram, Facebook, and TikTok
- Source and shoot content onsite - capturing real moments, student experiences, and behind-the-scenes centre life
Trend Spotting & Adaptation
- Actively monitor trends across Instagram and TikTok
- Identify what's gaining traction and adapt it creatively to fit our brand and audience
- Propose fresh content ideas regularly and bring them to the team for collaborative review
Content Creation & Copywriting
- Write engaging, on-brand captions and copy for posts across all three platforms
- Craft text hooks that stop the scroll and verbal hooks that hold attention in the first 3 seconds
- Understand the structure behind high-performing content - what makes someone watch, read, and take action
- Shoot content onsite - capturing student moments, experiments, and centre life
- Edit short-form video content for Reels and TikTok using basic editing tools
Community Engagement
- Respond to comments and DMs in a warm, professional, and timely manner
- Build genuine connections with our online community - not just broadcasting, but conversing
- Spot opportunities to turn followers into enquiries and enquiries into trial bookings
JOB REQUIREMENT
Must-Haves:
- You have hands-on experience in content creation - a portfolio, personal account, or past brand work that shows what you can do
- You understand what works on Instagram, Facebook, and TikTok - not just as a user, but as a creator
- You write naturally and engagingly - captions that feel human, not corporate
- You're a trend-spotter - you notice what's gaining momentum and know how to make it relevant to a brand
- You're collaborative - you're comfortable proposing ideas and taking direction in equal measure
- You're reliable and organised - a content calendar is only as good as the person maintaining it
Nice-to-Haves:
- Experience managing social media for a brand, school, or education-related account
- Basic video editing skills for Reels and TikTok content
WORKING HOURS
- 2-3 days per week
- On-site presence required for content shoots
- Remaining work can be done remotely (WFH)
Related Job Searches:
- Company:
Explorer Academy - Designation:
Social Media Content Creator - Profession:
Marketing / Public Relations - Industry:
Early Childhood Care and Education