Dow Technologies and Systems – Search Engine Marketing Specialist

Company
Dow Technologies and Systems
dowtechie.com
Designation
Search Engine Marketing Specialist
Date Listed
04 Dec 2019
Job Type
Experienced / Senior Executive
Full/Perm
Job Period
Immediate Start, Permanent
Profession
IT / Information Technology
Industry
Computer and IT
Location Name
Singapore
Allowance / Remuneration
$4,500 monthly
Company Profile

DowTechie is human centric company. Our people are highly skillful, insights and deep industry experience as needed to shape client requirement. Our main focus on technologies related to digital disruption, competitive agility, operating and business model, as well as the future workforce, helps our clients find future value and growth in a digital world. We offer highly objective points of view with emphasis on business, technology and analytics, leveraging our deep industry experience. That’s high performance, delivered.

Job Description

We are looking for an Search Engine Marketing Specialist expert to manage all pay-per-click marketing activities.

Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing Well-versed in performance marketing, conversion, and online customer acquisition. Up-to-date with the latest trends and best practices in search engine marketing. In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite). Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Strong analytical skills and experience generating SEM reports. Familiarity with A/B and multivariate experiments. Working knowledge of HTML, CSS, and JavaScript development and constraints. BS/MS degree in Marketing or a quantitative, test-driven field.

BS/MS degree in Marketing or a quantitative, test-driven field. Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing. Well-versed in performance marketing, conversion, and online customer acquisition. Up-to-date with the latest trends and best practices in search engine marketing. In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite). Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Strong analytical skills and experience generating SEM reports Familiarity with A/B and multivariate experiments Working knowledge of HTML, CSS, and JavaScript development and constraints.

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