About Us
We’re a 30-year-old heritage F&B brand on a mission to reinvent tradition. With deep roots in the local community and bold plans for expansion, we’re building a fresh, youthful presence across digital platforms. We’re looking for creative, savvy, and lightning-fast Social Media Interns to help tell our story on TikTok, Xiaohongshu, and Instagram — where culture meets content, and nostalgia meets next-gen.
Key Responsibilities
• Ideate, plan, and produce engaging short-form video content for TikTok, Xiaohongshu, and Instagram Reels
• Stay on top of platform trends and viral content — and find creative ways to localize them for our brand
• Assist in content planning, calendar management, and campaign brainstorming
• Write fun, snappy, brand-aligned captions in both English and Mandarin (bonus if you know Singlish vibes!)
• Support photo/video shoots in-store or on-location for F&B content
• Monitor engagement, respond to comments/messages, and help grow our follower base organically
• Collaborate with design, marketing, and operations to align social media with brand goals
• Analyze performance metrics and suggest improvements for better reach and engagement
Requirements
• Passionate about social media and content creation — you're always on TikTok or Xiaohongshu anyway
• Familiar with current trends, memes, and storytelling styles on each platform
• Basic video editing skills using CapCut, InShot, or native tools
• Fluent in English; Mandarin proficiency is a plus (especially for Xiaohongshu captions)
• Creative eye for visuals and strong sense of aesthetics
• Bonus: experience with F&B content, lifestyle content, or having a personal content portfolio
• Independent, fast-moving, and full of ideas — you’re not afraid to test and try
• Strong sense of humor, local culture, and a love for old-school bakes and new-school storytelling
What You'll Gain
• Real experience building a brand from the ground up on major platforms
• Hands-on exposure to content marketing, branding, and digital growth
• A chance to leave your creative mark on a heritage brand’s next chapter
• Mentorship and portfolio-worthy content
Kindly note that only shortlisted candidates will be notified.
Related Job Searches:
- Company:
Dona Manis - Designation:
Social Media Intern - Profession:
Marketing / Public Relations - Industry:
Food Services / F&B - Location:
Marine Parade