We’re a 30-year-old heritage F&B brand on a mission to reinvent tradition. With deep roots in the local community and bold plans for expansion, we’re building a fresh, youthful presence across digital platforms. We’re looking for creative, savvy, and lightning-fast Social Media Interns to help tell our story on TikTok, Xiaohongshu, and Instagram — where culture meets content, and nostalgia meets next-gen.
Job Title: Social Media Intern (TikTok, Xiaohongshu & Instagram)
Location: Katong / Beach Rd
Duration: Aug-Oct 2025 (Maybe even longer to December)
Reporting to: Asst General Manager / Business Development Manager
Role Overview
As a Social Media Intern, you’ll be part content creator, part trendspotter, and part brand storyteller. You’ll play a key role in building our online presence, creating scroll-stopping content, and engaging with a new generation of fans — while keeping the heart of our brand alive.
Key Responsibilities
* Ideate, plan, and produce engaging short-form video content for TikTok, Xiaohongshu, and Instagram Reels
* Stay on top of platform trends and viral content — and find creative ways to localize them for our brand
* Assist in content planning, calendar management, and campaign brainstorming
* Write fun, snappy, brand-aligned captions in both English and Mandarin (bonus if you know Singlish vibes!)
* Support photo/video shoots in-store or on-location for F&B content
* Monitor engagement, respond to comments/messages, and help grow our follower base organically
* Collaborate with design, marketing, and operations to align social media with brand goals
* Analyze performance metrics and suggest improvements for better reach and engagement
Requirements
* Passionate about social media and content creation — you're always on TikTok or Xiaohongshu anyway
* Familiar with current trends, memes, and storytelling styles on each platform
* Basic video editing skills using CapCut, InShot, or native tools
* Fluent in English; Mandarin proficiency is a plus (especially for Xiaohongshu captions)
* Creative eye for visuals and strong sense of aesthetics
* Bonus: experience with F&B content, lifestyle content, or having a personal content portfolio
* Independent, fast-moving, and full of ideas — you’re not afraid to test and try
* Strong sense of humor, local culture, and a love for old-school bakes and new-school storytelling
What You'll Gain
* Real experience building a brand from the ground up on major platforms
* Hands-on exposure to content marketing, branding, and digital growth
* A chance to leave your creative mark on a heritage brand’s next chapter
* Mentorship and portfolio-worthy content
Kindly note that only shortlisted candidates will be notified.
For an internship of 3-6 months starting from August.
Singaporean/PR, overseas students with a valid university internship pass only
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