We are building the world’s first truly smart data analytics platform for consumer finance. Dobin offers a data-driven app to help consumers understand, manage, and grow their money; and data analytics solutions to help lenders, banks, and merchants identify, engage, and retain their best customers.
Our mission is to unlock the power of financial data by leveraging Open Finance and AI to bring the best products and deals to consumers and the best customers to businesses.
About Dobin
Dobin is a fintech start-up founded by a strong team with deep financial services, data analytics, and tech experience. Dobin is building a smart analytics financial marketplace that uses data to bring the best deals to consumers and the best customers to businesses.
Dobin App is used by consumers to gain better financial insights, cashflows, and spending, and receive offers for loans, merchant discounts, and other financial products such as credit cards. We are seeking an intern to help build and execute our go-to-market plan to launch the Dobin App.
About the role
You will be working directly with the CEO and the Marketing team to help execute marketing activities to drive awareness, acquisition, and engagement. This is a unique opportunity to be part of launching an innovative product in the consumer finance space.
The successful candidate should be comfortable in dealing with lots of moving pieces and learning/developing new approaches.
Key responsibilities:
Develop strategies and tactics to raise awareness of our company/product and drive leads
Deploy successful marketing campaigns and own implementation from ideation to execution to campaign reporting
Experiment with multiple organic and paid acquisition channels (e.g. content creation/curation, pay-per-click, social media, EDM) with performance analysis
Produce valuable and engaging content for our website and blog to convert target audiences
Requirements:
Excellent verbal and written communication skills
A sense of aesthetics and a love for great copywriting and witty communication
Up to date with the latest trends and best practices in online marketing and measurement
You should be keen on working within a start-up style environment, understanding the unique responsibility, creativity, and flexibility required and the immense rewards that come with it
Additional traits:
Experience in marketing, preferably for a finance/tech company is a plus
Ambitious, self-driven, and passionate about contributing to the growth of a company
Dynamic and highly adaptable to priorities constantly shifting and evolving
Able to multitask and wear many hats if required
Strong communicator with exemplary writing skills
Creative, with a keen eye for details
Related Job Searches:
- Company:
Dobin Pte. Ltd. - Designation:
Digital Marketing Intern - Profession:
Marketing / Public Relations - Industry:
Finance