As the proliferation of blockchain technology continues, more ICOs are conducted at an increasingly fervent pace. Yet statistics show that at least 40% of ICOs fail to even raise their soft-cap target. PR plays an even more important role, as start-ups need to distinguish themselves from the crowd and establish value and credibility at the very start. Many underestimate the importance of PR, and what good PR can contribute towards their campaign. Good PR helps create awareness for the client, so that they can then reach out to more potential users and token holders, who will eventually be their product consumers, ambassadors and at the same time investors. Many projects also go quiet after close of ICO, and then struggle to maintain good investor relations when listing their token. We feel that it is an utter shame. We established DIFY to address this growing need in the ICO space. Traditional PR firms may have the capabilities required for execution, but lack the unique insight and dynamics that an ICO requires, while present PR firms claiming to be ICO specialists are often put together in a haste and lack ICO experience and conventional training. Supported by industry stalwarts such as The Activation Group, DIFY is uniquely equipped to serve both the International and Chinese market. Let us Do-It-For-You.
Job Scope
- Conceptualize, design and develop unique and fresh visuals for clients
- Shoot and edit photographs and videos for clients’ social media accounts, collaterals, website, etc.
- Work closely with the team to conceptualise and create visuals for internal marketing and branding collaterals
Requirements
- Familiar with Adobe Illustrator, Photoshop, InDesign
- Familiar with videography & editing
- Excellent eye for typography and layout design, with strong attention to detail
- Positive attitude with an open mind to take on challenges & new learning opportunities
- Singaporeans and PRs only
- Please submit CV + Portfolio
- Brownie points if you have a flair for content creation/copywriting!
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