Dentsu Singapore – Content Strategy Intern

Content Strategy Intern (Immediate start, 6 months FT internship)

Role Purpose

Looking for short-term content strategy intern who will support in content strategy development and campaign performance reporting for JBN’s accounts.

RESPONSIBILITIES

• Support in the development of ongoing content strategies and plans based on the objectives defined in the project brief
• Assist in the audit of content and channels of the brand and its competitors as identified by the client following JBN’s audit method
• Use tools JBN subscribe into such as SEMRush, Nuvi and CCS/M1 in running keyword research, topic research, social listening, audience psychographic behaviour research, etc. and generate insights that will help in crafting the strategy
• Conduct category research using Google Trends, Facebook Insights and other publicly available research platforms and materials to generate insights that will help in crafting the strategy
• Help define the content gap(s) and formulate recommendations on how to address them
• Use defined strategic principles and roll-out plans to help the creative and copy teams to come up with content ideas.
• Generate and interpret data from Google Analytics and other reporting platforms and come up with recommendations on how to further optimise the brand’s content

SKILLS REQUIRED

• Highly strategic, analytical, and creative thinker
• Exceptional attention to detail and skilled in organising and presenting data and information
• Demonstrable ability to manage time effectively
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• At least intermediate level Microsoft Office skills, especially in PowerPoint and Excel
• Passionate in content/storytelling

OBJECTIVES AND MEASURES OF SUCCESS

(Specific metrics to be agreed)

• Good working relationship within the JBN and dentsu team
• Timely delivery of output
• Positive stakeholder feedback
• Good attendance rate (across all commitments)
• Adherence to company policies (including timesheet completion)

LEARNING OUTCOMES

MONTH 0-1:

• Be able to learn and use the research tools and platforms (SEMRush, Nuvi, Google Analytics, Google Trends, Facebook Insights, CCS/M1, etc.)
• Be able to manage deliverables and timeline properly

MONTH 1-3:

• Be able to organise, analyse, and present data and information using PowerPoint and/or Excel
• Be able to generate insights and articulate strategy and plans
• Be able to develop reports with sound recommendations

MONTH 4-6:

• Be able to confidently present strategy, plans, and reports to the internal team
• Attend client meetings where appropriate and be able to accurately identify next steps and required work