Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 38,000 dedicated specialists.
www.dentsuaegisnetwork.com/asiapacific
Position Responsibilities:
· Alongside a Performance Specialist, the Performance Intern will manage day-to-day operations of the Performance specialised Paid Digital Media programs (search, display and social), maintaining a high standard of operational excellence.
· Execute bidding strategies across clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPI’s.
· Work closely with search and display vendors to understand their roadmaps and asses opportunities in relation to our clients.
· Devise and Execute A/B tests to drive continuous optimization, bringing learnings in to future campaign activities
· Measure and analyse results. Regular reports on what is working, what is not and propose adjustments to strategies and tactics.
· Understand organizational and product goals and map them to specific project deliverables.
· Partner with other digital channels to align overall strategy and message.
Key Experience & Attributes:
- Experience with tools like DS3, DCM, Facebook Business Manager, Marin, Google Analytics, Adobe Analytics, Atlas Solutions will be good but not necessary
- Interested in managing paid media campaigns for large scale local / regional clients.
- Interested in writing paid search ad copies, trafficking, tagging & executing A/B tests
- High level of Excel knowledge, including pivot tables, charts and formulae desirable but not essential
- Solid quantitative/analytical skills and strong attention to detail.
- Excellent written and verbal communication skills; comfortable presenting recommendations to all management levels as well as coordinating with publishers / key agency partners such as Google, Facebook etc..
- Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high pressure environment.
Time split:
Media planning and reporting 60%
Managing clients and delivery 20%;
Publisher coordination 20%;
Related Job Searches:
- Company:
Dentsu Aegis Network Singapore - Designation:
Performance Intern - Profession:
Design / Creative, Marketing / Public Relations - Industry:
Creative / Media