Dentsu Aegis Network Singapore – Performance Intern

Position Responsibilities:

· Alongside a Performance Specialist, the Performance Intern will manage day-to-day operations of the Performance specialised Paid Digital Media programs (search, display and social), maintaining a high standard of operational excellence.

· Execute bidding strategies across clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPI’s.

· Work closely with search and display vendors to understand their roadmaps and asses opportunities in relation to our clients.

· Devise and Execute A/B tests to drive continuous optimization, bringing learnings in to future campaign activities

· Measure and analyse results. Regular reports on what is working, what is not and propose adjustments to strategies and tactics.

· Understand organizational and product goals and map them to specific project deliverables.

· Partner with other digital channels to align overall strategy and message.

Key Experience & Attributes:

• Experience with tools like DS3, DCM, Facebook Business Manager, Marin, Google Analytics, Adobe Analytics, Atlas Solutions will be good but not necessary
• Interested in managing paid media campaigns for large scale local / regional clients.
• Interested in writing paid search ad copies, trafficking, tagging & executing A/B tests
• High level of Excel knowledge, including pivot tables, charts and formulae desirable but not essential
• Solid quantitative/analytical skills and strong attention to detail.
• Excellent written and verbal communication skills; comfortable presenting recommendations to all management levels as well as coordinating with publishers / key agency partners such as Google, Facebook etc..
• Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high pressure environment.

Time split:

Media planning and reporting 60%

Managing clients and delivery 20%;

Publisher coordination 20%;