SETHLUI.com is the highest-read food blog in Singapore with over 1 million unique visitors and over 2.5 million page views each month. SETHLUI.com started as a blog, but has evolved to incorporate multiple writers as a hybrid, online publication with a personal voice.
Having a keen interest in eating, travelling and drinking, we cover everything from hawker food to premium fine-dining restaurants. Above all, we try to give honest, balanced reviews without getting sued by restaurant owners. This is more than your average food and travel blog.
Think you might be a good fit? You’re in luck! We’re looking for a Social Media Intern to join our team of foodies to help support the management of influencer relationships and partnerships
Social Media Intern (Influencer Management)
Key Responsibilities:
- Conduct thorough research and identify relevant influencers and KOLs in the food and lifestyle industry who align with our brand’s target audience
- Initiate contact with relevant influencers and KOL through various channels such as email, social media platforms and professional networks
- Shoot, edit and schedule content posts for Seth and other talents
- Collaborate with the social media team to develop creative strategies for influencer-driven content and growth
- Monitor and analyse the results of influencer and KOL collaborations on social media platforms including Facebook, Instagram, YouTube, using analytics tools to identify trends and key learnings
- Assist in client management and reporting
- Seek out sponsorship opportunities for influencers
- Any other ad-hoc duties as assigned
Key Requirements:
- Pursuing a Diploma/ Bachelor’s Degree in Mass Communications, Marketing, Business or related field
- Strong interest and knowledge of the influencer industry
- Understand social media platforms and how to engage audiences using different types of image-based content
- Familiar with influencer marketing strategies and online marketing campaigns
- Well-organised and prepared for multiple project management
- Excellent written and verbal communication skills
- Good artistic eye and video editing skills
- Willing to learn, meticulous and responsible
- Positive attitude, self-motivated, and able to work under minimal supervision
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Toa Payoh