Crystal Time was established in 1978 to distribute international watch brands in the region. This coincided with the advent of the quartz revolution in the watch industry which made mass production of watches possible, bringing to consumers a wide selection of watches in an astonishing variety of designs at affordable prices. Crystal Time was able to tap on this new phenomena and capitalise on the growing affluence of consumers in the region by acquiring distribution rights of several well known international watch brands.
Today, Crystal Time’s portfolio of brands range from established Swiss marques to innovative new watch brands, sports performance watches to fashion-licensed timepieces. With its long and established heritage in the watch industry, Crystal Time has grown its expertise in marketing and distribution of watches and evolved as a trusted supplier to over 200 watch retailers and department stores in the region. Crystal Time also prides itself in providing high quality after-sales service in maintenance and repairs at its service centres. Now into the third generation of watch enthusiasts in the family, Crystal Time values its tradition as well as close relationships with its business associates and partners by constantly innovating in its strategies to stay ahead in the dynamic watch industry.
Crystal Time strongly prides itself as a builder of watch brands. In this new age of media consumption with the proliferation of mobile devices, brand building is key to the success of the watch brands that we carry in a crowded world of consumerism. We have our own dedicated in-house team of Brand marketers who manage the positioning strategy of each watch brand through sponsorships, events, social media engagement, cross promotions with other relevant lifestyle brands, above-the-line media partners, in-store promotions and below-the-line communications to drive sales conversion at the stores. The team also has a strong network of media partners and following amongst various journalists from TV, newspapers, radio, specialised watch and lifestyle magazines, online websites, as well as social media influencers. The team also includes an in-house design team that works closely with the Brand team to customise watch brand visuals and designs for our various media and communications platforms. With consumer habits evolving from year to year, the Brand teams constantly work together to create dynamic branding and communication strategies to stay appealing and relevant to the target audience of each brand that we carry in our portfolio.
About the job:
The successful candidate will be assisting the Senior Brand Manager in the implementation of branding and positioning strategies of leading watch brands and above-the-line-communications and below-the-line communications. This involves assisting to handle media relations, press release writing, digital marketing, promotions, events and sponsorship, product training as well as communicating and maintaining relationships with retailers, department stores and business partners. The will be some administrative duties involved as well.
Requirements
- Recognised diploma or degree in Marketing/Mass Communications/ New Media or related fields
- Good English written and verbal communication skills;
- Highly active user of social media platforms and mobile apps
- Pleasant disposition, with strong organizational, communication, copy-writing, and presentation skills;
- Able to work independently as well as in teams.
- Strong passion in consumer goods or digital media
- An attractive numeration package will be offered to the successful applicant
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