Cove Singapore – Marketing Internship (Chinese Market)

Role Purpose: We’re looking for super-star undergrads and graduates to join our ambitious and fast growing team. Your main focus will be on marketing our beautiful co-living spaces, selling our offer to the Chinese segment who are living in Singapore or moving soon to Singapore. You will also lead and manage our student brand ambassador programme (~ 30% of your time)

Goals/Deliverables:

• Increase brand visibility and recall by creating memorable designs and campaigns targeted to the Chinese segment 

• Increase website traffic through advertising on Chinese digital platforms

• Increase numbers of tenant enquiries from Chinese segment

• Increase number of student brand ambassadors and manage monthly check-ins and training

• Monitor and report on acquisition volume for both projects

Core Responsibilities:

• Working closely with Head of Marketing on marketing initiatives

• Assist in developing marketing strategies for the Chinese market by doing research on suitable channels and activating campaigns.

• Provide all Chinese translations, post and manage our Chinese social media accounts (eg. WeChat and Weibo)

• Creating compelling property listings on Chinese classified websites or suitable forums. (eg. www.sgchinese.com, Little Red Book)

• Collaborate closely with the wider marketing team on integrated campaigns and projects. 

• Manage student brand ambassador programme by recruiting new ambassadors, conducting training and monthly check-ins with ambassadors, monitoring referral uptake.

• Proactively share new marketing ideas and contribute in brainstorms to reach target customers.

Experience and Qualifications Required: 

Essential 

• Completed or pursuing an undergraduate degree or masters in any field (business related is a bonus)

• Fluent in written and spoken Mandarin

• Familiar with Chinese segment and Chinese media

Preferred 

• Experienced user of Adobe Photoshop and Adobe Illustrator 

• Experience in a sales or marketing role

Core Skills/Competencies:

• Relationship building and team player

• Great spoken and written English 

• Consumer empathy 

• High drive for results

• Ability to be flexible and deal with ambiguity

• Creative and resourceful

• Attention to detail 

• Proactive and not afraid to go out of comfort zone

• Ability to work independently

What’s in it for You: 

Working for Cove gives you the opportunity to join an exciting young start-up incubated through Antler. There will be lots to learn and opportunity to work with three co-founders Sophie, Luca and Guillaume and get to experience first hand what it takes to get a new high-growth business off the ground. In your role, you’ll have the opportunity to hit the ground running and take ownership from day one. We will always welcome your inputs and ideas and actively encourage your development. The team is fast paced, hard-working and expects results but we also highly value our employee engagement and are committed to a human and empathetic environment with plenty of fun thrown in. You’ll be able to work remotely most of the time or work at our central office in Chinatown.