Connected Freight – Digital Marketing Intern

About Connected Freight: 

Connected Freight is a digital venture incubated by New Energies Business of Royal Dutch Shell. The venture is positioned as an integrated smart-freight platform that provides a digital solution to improve B2B logistics flexibility and remove inefficiencies in the last few miles of intra-city freight movements. By connecting retailers, suppliers and third-party logistics, the platform enables optimization of delivery routes with full transparency of supply chain data and analytics. As of now, Connected Freight has established its operations in Singapore and the Philippines and is planning to rapidly expand in other counties around Asia Pacific region.

Scope and responsibilities:

Build and maintain online presence of Connected Freight

Evaluate end-to-end customer experience across multiple channels and customer touch points

Create landing pages and optimize user experience

Design, plan and execute all aspects of digital marketing, including SEO/SEM, email marketing, social media and display advertising campaigns 

Evaluate important metrics that affect website traffic and target audience

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Generate ideas for new and creative growth strategies

Minimum qualifications: 

Bachelor’s degree (i.e. Technology or Business) or equivalent hands-on experience in relevant fields

At least 3 years of work experience in digital marketing, advertising, consumer insights, market analysis and data analytics

In-depth knowledge of various social media platforms, best practices and website analytics tools (i.e. Google Analytics, NetInsight, Omniture, WebTrends) Highly creative with excellent analytical abilities

Preferred qualifications: