Collaro Classic Menswear is direct-to-consumer customer menswear brand founded by 2 SMU alumnus, with both an online and offline channel. Our goal is to make quality custom menswear more accessible to men of all shapes and sizes. Having launched an online channel in June, we’ve since shipped to 25 countries across 4 continents to date. We’re only getting started with the expansion of our international footprint, and we'd like you to be a part of it!
Your key task during this internship is to assist our creative lead with content generation for the 3 main marketing channels:
1. Instagram
- To assist with post processing of the pictures taken by the creative lead (at least one-third of your time will be spent on this)
- Assist creative lead with flat-lay, studio and outdoor shots, which includes preparing the products for shoot (e.g. steaming of clothes and styling the pieces, communicating with our operations lead to know what products are available for shoot)
- To generate behind-the-scenes and ad-hoc content for Instagram stories
- Measure performance of our Instagram posts
2. Email
- Assist to design 1 email article per week that can also be used for the website blog content
- Measure performance of our emailers
3. Website
- Repurposing the emailer content for the website’s blog/journal section
- Work with creative lead on how to improve UX of website and drive conversion
If you feel that you are up for more challenging tasks, you can also assist with these:
- Assist with the drafting and coordination of monthly content calendar that blends the 3 main marketing channels: Instagram, emailers and website, to drive community engagement and sales conversion
- Assist with the preparation of written content for Instagram and emailers
To excel during this internship, here’s some requirements:
- Proficiency with Adobe’s Creative Cloud tools, especially Photoshop, Illustrator and Lightroom
- Basic digital photography skill is a bonus
- A head full of exciting ideas and passionate about storytelling through visual imagery
- Digitally native: able to navigate various social media platforms and tools with ease, and resourceful enough to figure it out independently
- An eye for detail; able to select pictures provided by our creative lead that align with our overall aesthetic
- Hardworking, flexible and resourceful - able to work with limited resources
- Able to work independently, and with a team
- Singapore Citizen or Permanent Resident only
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Collaro Classic Menswear - Designation:
Digital Content Creation Intern - Profession:
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Retail / eCommerce - Location:
Outram