CognaLearn Pte Ltd – Community Content Marketing Manager

Company
CognaLearn Pte Ltd
cognalearn.com
Designation
Community Content Marketing Manager
Date Listed
29 May 2023
Job Type
Experienced / Senior Executive
Full/Perm
Job Period
Immediate Start, Permanent
Profession
Marketing / Public Relations
Industry
Public Service / Education / Publishing
Location Name
75 Ayer Rajah Crescent, Singapore
Work from Home
Address
75 Ayer Rajah Crescent, Singapore 139953
Map
Allowance / Remuneration
$3,000 - 4,000 monthly
Company Profile

CognaLearn was founded to help educators replace lectures with Team-Based Learning. Our award winning www.intedashboard.com online team-based learning platform provides professors with the real-time data to deliver the engaging collaborative learning experiences used to develop problem-solving skills essential for the workforce. Since our founding at Duke-NUS Medical School, we have grown to serve over 100 institutions, 1 in 10 US medical schools and 25% of the Ivy League.

Job Description

We are seeking a skilled and motivated Community Content Marketing Manager to join our team. The position will be a hybrid role located in Singapore and report to our Marketing Director at our global headquarters in the same city. As we continue to expand our digital footprint and foster a thriving community, we are looking for a talented individual who can drive content creation, community engagement, and marketing initiatives.

Responsibilities:

1. Content Marketing:

  • Collaborate with the marketing team and external influencers, to produce relevant content that meets the needs of our target audience.
  • Create 3-4 free resources each month, including e-books, whitepapers, infographics, blogs, guides, templates, etc., to drive leads, subscribers, and awareness.
  • Manage website content on an ongoing basis to attract site visitors and generate inbound leads through search, social media, and other channels.
  • Optimize content for search engines and lead generation.
  • Grow our subscriber base by providing regular, helpful content that aligns with the needs and interests of our community.

2. Community Management and Engagement:

  • Conduct research on existing TBL community forums and communities, and present findings.
  • Collaborate with the Director of Marketing to set up and establish our community forum on the Discourse platform.
  • Develop and implement a community engagement strategy aligned with overall marketing and business goals.
  • Create and curate engaging content to invite and attract individuals to become active members of our community.
  • Monitor and moderate online conversations and interactions within the community forum.
  • Engage with community members to build relationships, foster a sense of community, and encourage participation.
  • Monitor and analyze community metrics to measure success, identify areas for improvement, and report on community growth and engagement.

3. Social Media Management:

  • Manage and oversee social media channels, including Facebook, LinkedIn, Twitter, and YouTube.
  • Create compelling and shareable social media content to promote community engagement and increase brand awareness.
  • Monitor social media trends, respond to inquiries and comments, and engage with our online community across platforms.

 

Qualifications:

  • BA/BS degree in Marketing, Communications, or a related field.
  • Minimum 2 years of experience in content marketing, community management, or a similar role.
  • Proven track record of creating high-quality content across various formats.
  • Strong written and verbal communication skills, with the ability to adapt to different tones and styles.
  • Familiarity with content management systems and social media management tools.
  • Data-driven mindset with the ability to analyze metrics and make data-informed decisions.
  • Excellent organizational and project management skills.
  • Ability to work in a fast-paced, deadline-driven environment.
  • Passion for building and engaging online communities.

This is a hybrid position that requires you to work in the office or event venue when necessary.


If you are a creative and strategic marketer with a passion for content creation, community engagement, and driving meaningful connections, we invite you to join our team at InteDashboard.

 

This position is already closed and no longer available.  You may like to view the other latest internships here.

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