125 years ago in Singapore, our founder Alfred Clouet created the brand consisting of a rooster and his name within a rounded belt.
The rooster brand first appeared on imported canned sardines in 1899 and was commonly referred to as “Cap Ayam” by members of the trade and consumers. This local name was embraced by Mr Clouet and developed into the iconic Ayam Brand™, a unique blend of Malay and English.
Ayam Brand™ is committed to offering authentic products of superior quality and taste as we cherish the confidence and trust that was placed in us by millions of families in Asia since 1892.
Job Description
Role and Responsibilities:
- Assist Marketing Manager and Senior Executive on areas like content creation, events, PR and community management for campaigns on Ayam Brand, Alce Nero (Organic) and Nomu
- Creating, managing and growing the company’s online presence through own websites, subscribers lists, social media profiles and other strategically relevant online properties
- Collaborate with designers and agencies to produce Below the Line and Above the Line communication materials
- Use of Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
- Plan and execute brand events/activities
2. Management and growth of e-commerce platform
- Follow-up on website optimization
- Increase customer engagement and service level
- Foster partnerships with various buying communities
- Foster partnerships with referral platforms
- Track and analyse website traffic flow and provide regular internal reports
Qualifications and Education Requirements / Preferred Skills:
Background in Marketing/Communication/Digital Marketing, fresh graduate welcome.
Related Job Searches:
- Company:
Clouet Trading Pte Ltd (Ayam Brand) - Designation:
Marketing Assistant - Profession:
Marketing / Public Relations - Industry:
Manufacturing Food / Lifestyle / Packaging