Cleverly SG Pte. Ltd. – Digital Marketing Exec

Responsibilities

• Plan, develop, and execute comprehensive digital marketing strategies across various channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and content marketing.
• Conduct thorough market research, competitor analysis, and target audience profiling to identify key opportunities and create effective marketing campaigns.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels to achieve client objectives and maximize return on investment (ROI).
• Monitor and analyze website analytics, including traffic patterns, user behavior, and conversion rates, and provide actionable insights and recommendations for continuous improvement.
• Collaborate with cross-functional teams, including designers, content creators, and developers, to create compelling digital assets and optimize user experience.
• Create engaging and persuasive copy for digital marketing materials, including website content, blog posts, social media posts, email newsletters, and ad campaigns.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing, and share insights and recommendations with clients and the team.
• Track, measure, and report on key performance indicators (KPIs) and campaign metrics to clients, demonstrating the effectiveness and impact of digital marketing efforts.
• Build and maintain strong relationships with clients, understanding their goals, and providing exceptional customer service and support.

Requirements

• Proven work experience as a Digital Marketing Specialist or similar role.
• In-depth knowledge of digital marketing strategies and tactics, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising.
• Experience managing and optimizing campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.
• Proficiency in using analytics tools, such as Google Analytics, to track and measure campaign performance.
• Excellent written and verbal communication skills, with the ability to create compelling and persuasive content.
• Creative mindset, with the ability to think outside the box and develop innovative marketing strategies.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Proactive attitude and willingness to adapt to a fast-paced and evolving digital marketing landscape.
• Certifications in relevant digital marketing platforms or strategies (e.g., Google Ads, Google Analytics, HubSpot) will be a plus.

If you are a results-oriented and passionate Digital Marketing Specialist seeking to make a difference in the digital world, we would love to hear from you. Apply today with your resume, cover letter, and any relevant portfolio or certifications to join our team