Cheri & Lumi is a proudly homegrown Singapore brand founded by a seasoned leader with over a decade of international experience in the fashion industry. Built on a simple but powerful idea — fewer pieces, more possibilities — the brand designs modular jewellery that reduces the need for excessive consumption. Each transformable piece is made to support modern women who move fluidly through roles and routines, offering versatility for the boardroom, weekend brunch, and everything in between.
We are looking for a creative, resourceful intern to support Cheri & Lumi’s digital presence and storytelling. You’ll work closely with the founder and be deeply involved in shaping how the brand shows up across platforms — from content creation to campaign execution.
Key Responsibilities
Content Creation
– Draft captions and product copy for social media and EDMs – Assist with content planning, shoot concepting, and scripting – Capture basic video and photo content using phone or camera (for Reels, TikToks, Stories) – Edit short-form video and photo content (Canva, CapCut, or similar)
Social Media Management
– Schedule and publish posts across Instagram and TikTok – Organise and maintain the content calendar aligned with campaigns – Monitor and engage with DMs, tags, and comments to foster community – Spot and suggest content trends or creator collaborations
Email Marketing (EDM)
– Draft and build email campaigns via Shopify Email– Support automation setup (e.g. welcome series, post-purchase flows) – Track basic analytics (open rates, CTRs) and provide actionable suggestions
Job Requirements
– Strong written English and storytelling instincts – Familiar with Instagram and TikTok trends and styles – Comfortable using mobile tools for content capture and editing – Reliable, self-motivated, and well-organised – Bonus: experience with Canva, CapCut, or Shopify
Working Hours
3 - 5 days per week
Working Location
Hybrid — remote and in-person work at Bidadari, Singapore
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