Caregivers Alliance Limited (CAL) is a non-profit organisation in Singapore dedicated to meeting the needs of caregivers of persons with mental health issues through education, support networks, crisis support, tailored services and self-care enablement. While there are other organisations providing support to the community affected by mental health issues, only CAL focuses exclusively on supporting caregivers.
CAL was incorporated on 25 October 2011. Our founding members are Singapore Anglican Community Services, Caregivers’ Association of the Mentally Ill and BinjaiTree Limited.
In 2019, CAL won the Charity Governance Award 2019 (medium charities category), awarded by the Charity Council in recognition of it having adopted the highest standards of governance, in line with the Code of Governance for Charities & IPCs. In 2021, CAL was conferred the President’s Volunteerism & Philanthropy Awards 2021: Organisation of Good (Non-Profit Organisation) Category. Organised by the National Volunteer & Philanthropy Centre (NVPC), this is the pinnacle award and platform to recognise individuals, organisations and leaders who have achieved excellence in giving.
CAL is an approved Institution of a Public Character (IPC).
A. Job Purpose
To support and implement CAL’s integrated marketing and communications activities across digital platforms such as the website and social media.
B. Key Responsibilities and Activities
1. Support the execution of digital marketing campaigns to drive engagement, brand awareness, and donations (including but not limited to email marketing, social media advertising, and search engine marketing).
2. Support the implementation strategies for lead generation through digital channels, including website forms and landing pages.
3. Analyse the results and effectiveness of marketing campaigns to discover actionable insights for campaign strategies across our target audiences and drive marketing decisions through data analysis.
4. Work with the team to ensure campaign execution is performed and all KPIs met.
5. Stay abreast of best practices and latest trends in social media, digital marketing, web analytics, digital content and campaign management to identify new marketing platforms/opportunities.
6. Any other areas of work as assigned by your supervisors and/or managers.
Kindly note that only shortlisted candidates will be notified.
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- Company:
Caregivers Alliance Ltd - Designation:
Intern - Communications - Profession:
Social Services / Charity - Industry:
Social Services - Location:
Tanglin