BSH Home Appliances is one of the world's leading home appliance companies and the largest home appliance manufacturer in Europe. With an extensive portfolio of 11 brands, BSH manufactures appliances for a wide range of consumer needs. Alongside the global brands Bosch, Siemens, Gaggenau and Neff, the brand portfolio includes the local hero brands Thermador, Balay, Coldex, Constructa, Pitsos and Profilo, as well as the Junker label. Leading the way all over the world.
Founded in Germany in 1967 as a joint venture of Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich), BSH has been 100% owned by the Bosch Group since January 2015.
We have grown enormously in our over 50-year history. From our roots as a German exporter, we’ve evolved to become one of the world's leading home appliance manufacturers with 39 factories worldwide. Our product portfolio ranges from large home appliances – such as cooktops, ovens, extractor hoods, dishwashers, washers, dryers, fridges, and freezers – to small home appliances, such as vacuum cleaners, espresso machines as well as small kitchen appliances.
Our employees are the basis for our success.
We put people at the center of everything we do. That is why we foster a corporate culture in which all our 60,000 employees around the globe feel valued.
Job Duties & Responsibilities:
1. Supporting Service Marketing Activities
- Adopting Direct and Indirect marketing strategies
- Increase Call-To-Action (CTA)
- Develop ideas for creative service marketing campaigns and service marketing strategies (i.e. Product life cycle engagement, EDM, increasing engagements)
- Conceptualize to implement service-marketing activities
- Offline material production
- Design, develop and rollout marketing materials (POS, standees, leaflets, brochures etc)
- Participate in F2F and/or live online e-commerce activities (Maintenance show/ sales promotions etc).
2. Consumer Sentiments Sensing and Review
- Analyze customer satisfaction results and follow up with relevant functions to enhance the overall experience
- Sharing of analysis with relevant team leads for improvement actions
3. Supporting of Service Channels
- Direct engagements and interactions with end customers, project customers and B2B customers to promote and create awareness on Hardware+ services (Eg. C&C, CEW and Maintenance packages)
- To support service, sales enquiries and redemption at UnserHaus Customer Care Center
- Optimize direct sales opportunity and increase reach to end customers
- Manage online D2C systems and promotions
4. Supporting New Programs/Project implementations
- Administration of new program sign-ups and maintaining of database (E.g., CEW, Maintenance)
- Assist in the development and implementation of marketing strategies or new programs
Preferred requirement: Pursuing a Degree in Marketing / Digital Communication / Business and any other related fields.
Others:
- 5 days work week
- Flexible working arrangement
- Leave entitlements
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- Company:
BSH Home Appliances Pte Ltd - Designation:
Service Marketing Intern - Profession:
Marketing / Public Relations - Industry:
Electronics