Bone and Grey Bridal – Fashion Growth Marketing & Operations Associate

Job Summary

We’re looking for a highly motivated Growth Marketing & Operations Associate to join ourgrowing team. Reporting directly to the Founder & Creative Director, you will work closely alongside her as a right-hand person, supporting both the strategic and day-to-day sides of the business.

This is a hands-on role for someone who enjoys wearing multiple hats, solving problems, and turning ideas into action. You will gain exposure across marketing, e-commerce, operations, customer experience, product launches, partnerships, and business strategy. No two days will be exactly the same. You may be planning a marketing campaign one day, coordinating a bridal appointment or photoshoot the next, and improving an internal operations process after that.

We love working with proactive, resourceful problem solvers who take ownership of their work and are excited to help build and grow a modern fashion brand.

Key Responsibilities

Marketing

• Plan, execute, and own B2C marketing campaigns for modern, practical brides
• Manage and grow our key marketing channels, including organic social media, email
• marketing, influencer partnerships, content marketing, PR, and brand collaborations.
• Support the planning and execution of product launches, bridal collections, seasonal
• campaigns, and promotions.
• Coordinate content creation for social media, including Reels, TikToks, photoshoots,
• campaign assets, blog content, and email newsletters.
• Identify and coordinate influencer, creator, vendor, and brand partnership opportunities.
• Track and report on marketing performance, including social media, email, website
• traffic, customer acquisition, and conversions.
• Use data and customer insights to recommend improvements to our marketing strategy.
• Research bridal industry trends, competitors, customer behaviour, and new opportunities.
• Support the planning and execution of offline events, including bridal showcases, pop-ups, styled shoots, trade shows, and partnership events.

Operations

• Support the day-to-day operations of the business, including order processing,
• packing, fulfilment coordination, inventory management, and quality checks.
• Assist with bridal appointments, try-ons, fittings, and customer consultations whern required.
• Help ensure gowns fit and function properly during appointments and identify any
• necessary adjustments. Bringing gowns to our seamstress partner when necessary.
• Support customer service and ensure enquiries are handled clearly, professionally, and efficiently.
• Identify opportunities to streamline internal workflows, improve processes, and automate repetitive tasks. 
• Create and maintain internal documentation, standard operating procedures, checklists, and process guides.
• Assist with administrative duties and ad hoc projects that support the growth of the business
• Perform other duties as assigned by the Founder & Creative Director.

iii. Working Arrangement

• This is an on-site, part-time role based at our office in Singapore.
• You will be required to work from the office a minimum of three days per week to start.
• As this role works directly alongside the Founder & Creative Director, regular in-person collaboration is an important part of the position.
• Some flexibility may be required during busy periods, photoshoots, bridal appointments, events, or product launches.

This role begins with the intention of growing into a larger role as the business continues to scale. We're looking for someone excited to grow alongside the company and take on increasing ownership over time as the Founder's right-hand person.

Qualification

• Diploma or Bachelor’s degree in Marketing, Business, Fashion Media, Fashion Design, Communications, E-commerce, or a related field.
• One to three years of experience in marketing, operations, e-commerce, fashion, retail, or a similar role is preferred.
• Fresh graduates with strong portfolios and relevant experience are also welcome to apply.
• Strong written and verbal communication skills.
• Highly organised, detail-oriented, and able to manage multiple priorities.
• Proactive and resourceful, with a strong sense of urgency and ownership.
• Able to work independently while also collaborating closely within a small team.
• Comfortable working in a fast-paced environment where priorities may change.
• Strong problem-solving skills and the ability to find practical solutions.
• Comfortable taking initiative rather than waiting for detailed instructions.
• Familiarity with Shopify, Klaviyo, Meta Business Suite, Canva, CapCut, Asana, Google
• Workspace, or similar tools is an advantage.
• Experience creating social media content, including Reels or TikToks, is an advantage.
• An interest in fashion, bridal, branding, e-commerce, or entrepreneurship is a plus.
• Knowledge of fashion design principles, garment construction, sewing, fashion illustration, or bridal fittings is a plus.

What you will gain:

Working in a small and growing business means you will gain exposure far beyond a typical marketing or operations role.

i. Technical skills include:

• End-to-end marketing campaign planning and execution.
• Organic social media strategy and content creation.
• Influencer marketing and brand partnerships.
• Email marketing and customer lifecycle marketing.
• E-commerce operations and Shopify management.
• Inventory, fulfilment, and operations management.
• Marketing analytics and data-driven decision-making.
• Product launch planning from concept through execution.
• Bridal appointment, fitting, and customer experience management.
• Business operations within a direct-to-consumer fashion brand.
• Process improvement, documentation, and automation.
• Gown production, construction, and fabric knowledge

ii. Professional Skills include:

• Project management, prioritisation, and problem solving.
• Strategic and commercial thinking.
• Communication and stakeholder management with customers and partners.
• Adaptability and time management.
• Ownership and accountability.
• Independent decision-making.
• Creativity and resourcefulness.
• Experience working directly with a founder and learning how a small business works.

You will also have the opportunity to learn more about the commercial and business side of fashion, including what it takes to build, operate, and grow an independent bridal brand.