Bob the Baker Boy Pte Ltd – Digital Marketing Intern

Job Overview

We are looking for a motivated and creative Digital Marketing Intern to support our marketing team in executing online marketing strategies. This internship offers hands-on experience across social media, content creation, KOL collaborations, and digital campaigns in a fast-paced environment.

Key Responsibilities

• Assist in planning, creating, and scheduling content for social media platforms (e.g. Instagram, Facebook, TikTok)

• Support basic content creation such as captions, simple visuals, and short-form videos

• Monitor social media engagement and respond to basic enquiries or comments

• Research, identify, and reach out to relevant KOLs / influencers for potential collaborations

• Assist in coordinating KOL campaigns, including communication, content timelines, and deliverables

• Track KOL performance metrics (reach, engagement, conversions where applicable)

• Assist with digital campaigns, promotions, and marketing initiatives

• Help track and compile overall digital marketing performance metrics

• Conduct basic market and competitor research

• Support website updates, newsletters, or other digital marketing tasks when required

• Perform administrative and ad-hoc marketing duties as assigned

Requirements

• Currently pursuing or recently completed studies in Marketing, Communications, Business, Media, or a related field

• Strong interest in digital marketing, social media trends, and influencer marketing

• Familiarity with major social media platforms

• Basic knowledge of Canva, CapCut, or similar design/editing tools is a plus

• Comfortable with outreach and professional communication (email, DM, WhatsApp)

• Good written and verbal communication skills

• Organized, responsible, and willing to learn

• Able to work independently and meet deadlines