About BASCO
BASCO is a global virtual community of boaters, partners, and clients, on a mission to provide trusted advice that takes risk and uncertainty out of boat ownership. BASCO informs and advises through the virtual Boat Buyer Expo, and through the Online Boat Show marketplace, connects boat owners with boating lifestyle clients, and to service providers, technical partners, and dealers, who can assist them with their boating needs.
BASCO is a global community for leisure boating where buyers, sellers, owners, and service providers congregate to connect, advise, and trade with one another.
First-time boat buyers often need guidance to avoid confusion and bad experiences in their boat purchase. BASCO ensures that trust is built in the community by showing first-time boat buyers through their purchase journey from learning the ropes to finally sealing the perfect deal.
How BASCO’s Products & Services Work
- Connect: The BASCO global community of boat dreamers, deciders, searchers, buyers, owners & service providers connect via virtual and physical networking events to expand and grow the boating community.
- Advise: The Boat Buyer Expo provides free education focused advice and training courses; coaching programs, masterclasses, membership to the Boat Buyer's Academy and consultancy services are purchased by buyers and enthusiasts. Industry practitioners also pay for sponsored speaking sessions at our Expo.
- Trade: BOBBAS – BASCO’s Online Boat Buying & Selling platform – and home of the Asia Online Boat Show where sellers list boats for sale in both classifieds and as Online Boat Show entries and buyers find suitable boats to bid, offer and purchase. Additionally, boat service providers and owners needing repairs find each other in the Boat Assist Technical Services Marketplace. We sell marketing and lead generation packages to boat sellers and service providers. We also sell virtual exhibition space to boat owners and industry exhibitors.
BASCO’s Business Goals
- Franchise Online Boat Show across Asia-Pacific
- Increase the number of service providers in the Asia-Pacific market
- Increase the number of international customers for online or on-demand training and education
- To be able to handle tens of thousands of enquiries from people interested in the boating lifestyle yet generate consistent predictable revenue through digital sales funnels and automation
Content Writer, Online Boat Show Builder & Digital Marketing Apprentice is a new role supporting our Online Boat Shows. Armed with digital services and products that solve critical problems for our niche clients which are first-time boaters and new to Asia boaters, the role of Content Writer, Online Boat Show Builder & Digital Marketing Apprentice is to set up and complete virtual exhibition halls, complete with compelling hooks, story & offers in the copywriting set up.
The role consists of work in 3 broad areas:
- Digital marketing – build virtual exhibition halls across arrange of topics for the Asia Online Boat Show & Expo.
- Copywriting – using funnelscripts software, craft compelling hooks, story & offers as well as enticing copy to entertain, engage and inform viewers
- Work with Internal Stakeholders
Detailed responsibilities include
- Build out the virtual Asia Online Boat Show (AOBS) exhibition halls
- Craft compelling copy, offers and taglines to engage viewers to click through to the boat listings
- Link the two platforms together via content i.e. link the First-Time Boat Buyer Expo speaking topics to the Exhibition Halls in the AOBS
- Listing products and services to the Online Boat Show on behalf of clients & companies
What a successful Content Writer, Online Boat Show Builder & Digital Marketing Intern does
- Twice weekly meeting to discuss projects and tasks underway in Online Boat Show build and the listings
- Seeks as needed guidance on Hall setup, listings and copy
- Works with mentor on completing the Asia Online Boat Show build
- Lists the products and services into the show
- Works with our Technical Support Apprentice to brainstorm and solve any technical challenges or new ideas
Tools & Skills You’ll Learn
- Funnelscripts & copywriting
- How to create compelling hooks, story, offer
- Online Boat Show marketplace
- Facebook live, livestream and content marketing
- Paid ads
Related Job Searches:
- Company:
BASCO Boating - Designation:
Content Writer, Online Boat Show Builder & Digital Marketing - Profession:
Editorial / Linguist / Writing - Industry:
Arts / Entertainment / Recreation - Location:
Southern Islands