Backbone – English Copywriter

Content Creation:

• Write clear, concise, and engaging copy for a variety of marketing materials, including but not limited to website content, blog posts, social media posts, email campaigns, product descriptions, and advertising copy.
• Ensure that all content aligns with the brand's tone, style, and messaging guidelines.

SEO Optimization:

• Incorporate SEO best practices into your writing to improve search engine rankings and drive organic traffic.

Conduct Research and Fact-Checking:

• Conduct thorough research on assigned topics to gather accurate and up-to-date information.
• Verify facts and ensure content is reliable and credible. keyword research and use relevant keywords strategically in your content.

Editing and Proofreading:

• Review and edit your own work for grammar, punctuation, spelling, and clarity.

Content Strategy:

• Collaborate with the marketing team to develop content strategies that align with marketing goals and target audience needs.
• Participate in brainstorming sessions and contribute creative ideas for content campaigns

Analytics and Improvement: 

• Monitor the performance of written content, analyzing metrics and user feedback.
• Use data-driven insights to make improvements and adjustments to content strategies.

Brand Consistency:

• Uphold and reinforce the brand's tone, style, and messaging guidelines in all written content.
• Ensure consistency in messaging across various communication channels.