AsiaOne Online Pte Ltd – Branded Content Strategist Apprentice (Sep – Feb 2026)

Branded Content Strategist Apprentice (September - February 2026)

Roles and Responsibilities 

1. Conceive, pitch and write exciting branded content stories and projects for clients in a variety of verticals, including consumer, entertainment, lifestyle, healthcare, automotive and/or technology

2. Actively participate in regular brainstorming sessions and meetings

3. Competent in digital publishing and social media; understand the landscape and keep up with social media trends

4. Work collaboratively with sales team to help finesse and fine-tune ideas in order to develop excellent storytelling and various content capabilities

5. Employ newsroom standards and practices, including conducting interviews, identifying sources, sub/copy editing and fact-checking Learning Outcomes and Objectives (To elaborate on the key takeaways for the intern with reference to soft skills and technical skills.)

1. Apprentice will learn how to develop and pitch branded content strategies for a variety of businesses and government agencies

2. Apprentice will develop skills in articulating ideas and pitching to clients

3. Apprentice will gain confidence in working with various departments of a media company like, media production team, consumer insights team, digital amplification team, etc.

4. Apprentice will develop newsroom practices and learn the fine art of balancing organic and paid content

5. Apprentice will receive professional guidance and mentorship in client branded partnership from experienced branded content strategists

Skillsets (maximum inputs: 10)

1. Creative writing skills

2. Basic knowledge of photography/videography

3. Creative thinking

4. Understands social media content formats

5. HTML

6. Team Player

7. Work Independently

8. Work Under Pressure

9. Critical Thinking

Keywords

brand advertising branding broadcast journalism business communication campaign campaign design and management communication Communication in marketing content marketing digital communication digital marketing editor feature writing marketing marketing strategy mass media

The apprenticeship can be either credit-bearing or non-credit-bearing, with a minimum duration of 22 weeks, or it can extend to a year-long internship.

To qualify for the programme, you must be a full-time student pursuing an undergraduate degree or diploma from any of the following eligible institutions below; OR a full-time NITEC/Higher NITEC student.:

• Institute of Technical Education

• Nanyang Polytechnic

• Ngee Ann Polytechnic

• Republic Polytechnic

• Singapore Polytechnic

• Temasek Polytechnic

• Nanyang Technological University

• National University of Singapore

• Singapore Institute of Technology

• Singapore Management University

• Singapore University of Social Sciences

• Singapore University of Technology and Design

• LASALLE College of the Arts (Local internships only)

• Nanyang Academy of Fine Arts (Local internships only)

• SIM Global Education (Local internships only)

• University of the Arts Singapore (Local internships only)