Appiloque Pte. Ltd. – Content Marketing Internship

In-house Content Marketing:

• Leverage on search trends and team feedback to develop a blog editorial
  calendar on digital marketing and HR topics.
• Create free resources for the purpose of lead generation and lead nurturing.
• Write, edit, proofread and publish blog articles and case studies on the
  company’s Content Management System (CMS).
• Implement SEO best practices for content optimization.
• Adapt and share content on the company’s various social media channels,
  including email newsletter distribution on Mailchimp.
• Ensure all content is on-brand, consistent in terms of style, quality and tone of
  voice, and optimized for user experience for social media and email.
• Analyze and present content performance, with actionable insights for
  improvements

Custom project:

• In your final month of internship, you’ll get the chance to propose, lead,
  and implement a custom project that will offer a value-add to the agency.

Criteria:

• Proactiveness and initiative to pursue self-directed learning.
• A genuine interest to build a strong understanding of digital marketing and write about
  technical subjects.
• Excellent writing skills in English, with an editorial mindset that seeks to understand what
  audiences consume and a strong understanding of content categorization and structure.
• Experience with Google Analytics and key social media channels preferred.
• Ability to perform in a remote environment.

Learning Outcomes:

• Ability to apply SEO best practices for content research, writing, and optimization
• Ability to operate WordPress Content Management System
• Ability to operate email marketing software to create Electronic Direct Mails (EDMs),
  configure email campaigns, and blast newsletters
• Ability to adapt content to be applicable to various distribution platforms
• Ability to interpret social media and email marketing analytics to generate actionable insights

In case you were wondering:

This is a full-time position, and our working hours are 9 am - 6 pm on weekdays, at our office in CT Hub 2 (nearest MRT stations: Bendemeer & Lavender). You’ll get your own MacBook, and candidates who successfully pass their probation will have the option to work off-site in Singapore while still keeping to timelines and attending team meetings. Individuals with a startup mindset are welcome to apply!