Al Aaa’fiyah Pte Ltd – Social Media Manager

Social Media Manager:

A Social Media Manager is responsible for developing and implementing Aal Aafiyah social media strategies and campaigns to promote a brand, company, or individual on various social media platforms. Their primary goal is to increase brand awareness, engage with the target audience, drive website traffic, and ultimately, help achieve marketing and business objectives. Here's a detailed job description for a Social Media Manager:

Key Responsibilities:

Strategy Development: Develop and execute a comprehensive social media strategy aligned with the organization's goals and target audience.

Content Creation: Create and curate engaging and relevant content, including text, images, videos, and other multimedia assets, for various social media platforms.

Platform Management: Manage and maintain active profiles on multiple social media platforms, such as Facebook, LinkedIn, TikTok, and others.

Audience Engagement: Interact with the online community, respond to comments and messages, and foster two-way communication to build strong relationships with followers.

Campaign Planning: Plan and execute social media campaigns, including advertising and promotions, to boost brand visibility and engagement.

Analytics and Reporting: Monitor social media metrics and analytics to measure the effectiveness of campaigns and strategies. Use data to make informed decisions and optimize content and campaigns.

Social Listening: Keep an ear to the ground by monitoring conversations, trends, and mentions related to the brand or industry. Use this information to adapt strategies and respond to emerging issues.

Brand Consistency: Ensure that the brand's voice, style, and messaging are consistent across all social media platforms.

Community Management: Create and manage online communities and user-generated content, including managing user reviews and ratings.

Competitor Analysis: Stay informed about competitors' social media strategies and identify opportunities for improvement and differentiation.

Crisis Management: Be prepared to handle and resolve any negative comments or crises effectively, while maintaining a positive brand image.

Collaboration: Work closely with other teams such as marketing, PR, and design to align social media efforts with broader marketing and business goals.

Stay Updated: Keep up with the latest trends and changes in social media algorithms, tools, and best practices to adapt strategies accordingly.

Qualifications and Skills:

Diploma/bachelor's degree in marketing, communications, or a related field (though not always required).

Strong writing, editing, and communication skills.

Proficiency in using social media management tools and analytics platforms.

Creative thinking and an eye for design to create visually appealing content.

Knowledge of SEO and the ability to optimize content for search engines.

Strong analytical skills to interpret data and make data-driven decisions.

Excellent organizational and time management skills.

Customer service and community management skills.

Adaptability and the ability to stay calm under pressure, especially during crises.

Strong understanding of various social media platforms and their unique features.

A passion for staying updated on the latest social media trends and technologies.