Aire (XEL Lifecare Pte Ltd) – Content and Community Intern

As a Social Media Intern at Aire, you will play a key role in helping us build and grow our online presence. This is a unique opportunity to work with a fast-growing brand that is redefining an entire industry and creating meaningful change. You’ll assist with content creation, social media strategy, and engagement across our digital channels, while gaining valuable hands-on experience in the world of marketing and brand-building.

Key Responsibilities

• Content Creation: Develop engaging content for Aire’s social media channels, including Instagram, Facebook, TikTok, and LinkedIn. This would involve writing posts, creating graphics, filming short videos, livestreaming and designing promotional materials.

• Social Media Strategy: Help execute and refine social media campaigns that align with Aire’s mission to challenge ageing stereotypes and promote our products.

• Community Engagement: Respond to comments, messages, and customer inquiries on social media platforms, ensuring a positive brand experience for our community.

• Analytics and Reporting: Assist in tracking social media performance and analyzing key metrics to measure the success of campaigns. Provide insights for improving reach and engagement.

• Brand Advocacy: Monitor social media trends and competitor activities to help inform Aire’s voice and positioning.

• Influencer and Partnership Outreach: Support outreach to influencers, content creators, and potential brand ambassadors who align with Aire’s values and audience.

• Creative Collaboration: Work closely with the marketing and product teams to brainstorm fresh content ideas, campaigns, and initiatives that will resonate with our audience, particularly in the senior and caregiving community.

• Social Listening: Stay on top of discussions around ageing, incontinence, and related topics to ensure Aire is positioned as a thought leader and advocate in these spaces.
  
  

  What We Offer

  Benefits: 

  • Non hierarchical flat working structure with direct mentorship from CEO 

  • Hybrid working environment with downtown co-working space at SMU Connexion 

  • Monthly lunch and learns with team 

  • Exposure to leading retailers and merchants across Singapore 

  • Ability to accelerate your career while learning the ropes on brand building - with a bias to action 

  • Hands-on Experience: Gain practical experience in social media marketing for a fast-growing startup.

  • Career Growth: Aire is on a rapid growth trajectory, and this internship could evolve into a full-time role as we continue to scale.

  • Mentorship: Learn from a dynamic team of marketers, creatives, and entrepreneurs who are passionate about what they do.

  • Creative Freedom: Contribute your ideas and creative vision to campaigns and content creation.

  • Hybrid Work Environment: Hybrid working set up, with downtown office location

  • Exposure to Innovation: Work at the intersection of a new brand, impactful mission, and a rapidly evolving market.