Abara Pte. Ltd. – Marketing and Communications Intern

ABARA is an independent luxury fashion label based in Singapore. We specialise in ready-to-wear and exclusively bespoke luxury leather handbags and small leather goods for both men and women. 

Job Description

• Responsible for all social media accounts (Instagram, Facebook, DouYin, Little Red Book, WeChat, etc.)
• Produce, schedule, and publish professional and high-quality content across our social media channels (production includes but not limited to infographics, photography & videography)
• Continuously research industry trends and develop innovative social media tactics that target audience for each social media channel
• Monitor engagement and communicate with our social media followers, responding to queries in a timely manner
• Analyse social media campaigns to gather data and determine efficacy and areas for improvements
• Identify customers’ needs and implement new strategies to create brand awareness and improve customer experience
• Create and distribute marketing copy to advertise our company and products
• Copy write/Edit and proofread written pieces before publication
• Key deliverables expected would include driving traffic, conversion, likes, followers etc.

Job Requirements

• Min. 2 years work experience in social media and/or web, preferably in the fashion industry
• Experience creating and editing digital content for target audiences across all multimedia and social platforms including Facebook, Instagram, DouYin, Little Red Book, WeChat, etc.
• Able to display basic photography, videography, and digital editing skills
• Skilled at copywriting, including writing in different voices and styles, for a variety of target audiences.
• Highly independent and able to take initiatives
• Familiar with SEO & Shopify is a bonus
• A professional portfolio of work that showcases the above
• 5-day work week, 10 to 6