ABARA – Fashion Internship

ABARA is an independent luxury fashion label based in Singapore. We specialise in ready-to-wear and exclusively bespoke luxury leather handbags and small leather goods for both men and women.

As a key member of the team, you will play an important role in the strategic marketing action plans for the Singapore and China markets.

- Develop and strengthen brand's identity, presence and product awareness through creative marketing plans

- Strengthen our relationship with clients and company partnerships

- Develop and implement our marketing plans in line with the growth and revenue objectives

- Create online and offline marketing content

- Plan and schedule social media posts and marketing collaterals

- Create marketing messages with a strong call to action

- Manage and plan effective and impactful campaigns and promotions, ensuring marketing activities are in line with the brand's strategic business direction.

- Track, analyse and report the success of those campaigns and events

- Consolidate and upkeep relevant marketing reports and presentations

- English & Mandarin copywriting and proofreading for marketing collaterals such as brochures, catalogues, promotional vouchers, social media promotions, etc

- Liaise and work with department & boutique, catalogues, promotional vouchers, social media promotions- Conduct market research and analysis to evaluate trends on brand awareness and competition ventures

*Able to convert to full-time after 3 months based on performance*