Summary introduction of Menarini Asia-Pacific
Menarini Asia-Pacific improves the lives of people in the Asia-Pacific region by providing rapid market access to innovative proprietary and partnered healthcare brands from around the world. With over 3,000 professionals in 13 major markets, it operates across the entire commercial value chain, from clinical development, regulatory approval and product launch to lifecycle management in various therapeutic areas. Menarini Asia-Pacific is among the fastest growing biopharmaceutical companies in Asia-Pacific and is headquartered in Singapore. It is a wholly owned subsidiary of the Menarini Group, the world’s largest Italian biopharmaceutical company with a heritage of 130 years and over 16,000 employees in more than 100 countries.
Accountability Statement/Summary
As part of the Regional Commercial (MPH) team, a key driver in building a solid, profitable and sustainable business for A. Menarini Asia-Pacific, the Regional Marketing Operations Intern is responsible for supporting medical marketing activities for CV brands and Monofer in close collaboration with the Regional Commercial (MPH) and medical team. The intern will support in scope various regional medical marketing activities, including marketing assets/materials development, CME (Continuing Medical Education) meetings, exhibitions, symposium, congresses, and regional KOL development programs. In addition, the intern will also support communications with marketing admins on vendor-related communications and related administrative processes. This is an exciting opportunity to support the growth of A. Menarini business in Asia Pacific at a time when marketing and brand building activities are growing in scale and importance.
Key responsibilities include but are not limited to the following:
Marketing materials:
● Support research, ideation, review and join in campaign development for marketing materials for regional brands (Cardiovascular, Iron Deficiency, Allergy and Pain) (including digital campaign materials, brand newsletters, e-detailers, different media for marketing use e.g. videos, gifs, shorts) and help in agency coordination, proof-reading, design ideation.
● Analyze and distill results of the department market research findings to support the commercial managers in insights development, communication cascade to the region, Support in new product evaluation analysis with desktop AI research and related information sources.
External marketing activities
● Support and join the task team in organization of key external events (Asia Pacific Cardiology Congress @ Taiwan, Angina Academy @ Vietnam, Star Summit @ Malaysia) including support for related agencies’ RFP, event materials ideation, vendor and related event/administrative internal follow up with guidance from regional leads and in collaboration with marketing ops
Internal meetings
● Support as needed and guided by regional leads in internal meetings (CV-Pulse, Monofer Marvels/Journal clubs, RSC meetings), build agenda, slides/content consolidation/development and minutes taking.
Pre-requisites
● Undergraduate (junior/senior year preferred) or graduate student, Currently pursuing a degree in Marketing, Pharmacy, Life Sciences/Biology, Business Administration, or a related Field
● Display interest in learning more about the healthcare industry and marketing with competencies as per below:
Marketing Knowledge:
Basic understanding of marketing principles and digital marketing trends
Analytical Skills:
Ability to analyze data, interpret results, and make actionable recommendations
Communication skills:
Strong written and verbal communication skills for collaborating with teams and creating reports
Related Job Searches:
- Company:
A.Menarini Asia Pacific Pte Ltd - Designation:
Regional Marketing Operations Intern - Profession:
Marketing / Public Relations - Industry:
Manufacturing General / Biomedical / Pharmaceutical