Annabella Patisserie Trading Pte Ltd – Marketing

Annabella Patisserie Trading Pte Ltd is a well-known Japanese-French inspired artisanal bakery and confectionery based in Singapore.

Here is an overview of the company:
Core Identity & Specialty

• Concept: Blending Japanese precision and finesse with classic French pastry techniques.
• Signature Products: Renowned as a premier specialist and high-volume manufacturer of hand-crafted macarons (known for being lower in sugar and featuring unique local/fusion flavors like Yuzu, Lychee Rose Martini, and White Truffle), alongside delicate Japanese light-cream cakes, log cakes, tarts, and innovative treats like bottled pancake batter mixes (Pan-Tastic Pancakes).

Operations & Market Presence

• Commercial Reach: Operating as a major commercial manufacturer and supplier, providing fine pastries and custom-branded solutions to retail consumers via e-commerce/online delivery, major shopping mall outlets (such as Causeway Point and Compass One), as well as bulk and wholesale supply to hotels, restaurants, cafes, and caterers across Singapore.
• Certifications: Products are certified Halal (under the Whole Plant Scheme), catering to a wide and diverse consumer demographic in the region.

Position Overview

• Job Title: Marketing Intern / Executive (Graphic & Video Content)
• Department: Marketing & Brand Communications
• Location: Singapore
• Commitment: Full-time (Internship or Permanent Role)

Role Summary
We are looking for a creative, versatile, and trend-aware Marketing Specialist (Graphic & Video Content) to drive our visual storytelling across digital and social media platforms. In this role, you will conceptualize, shoot, and edit compelling video content (Reels, TikToks, Shorts) and design eye-catching digital graphics that engage audiences, elevate brand identity, and support product launches and campaigns.
Key Responsibilities

• Video Production & Editing: Conceptualize, film, and edit engaging short-form and long-form video content for social media platforms (Instagram, TikTok, YouTube, and Facebook), including behind-the-scenes, product highlights, and promotional clips.
• Graphic Design: Create aesthetic and high-converting visual assets for digital marketing campaigns, social media posts, email newsletters, web banners, and in-store collateral.
• Content Strategy & Calendar: Collaborate with the marketing team to brainstorm creative campaigns, align content with current social trends, and maintain an active, consistent posting schedule.
• Brand Consistency: Ensure all visual assets strictly adhere to brand guidelines across typography, color palettes, and tone of voice.
• Photography & Styling: Assist with food, product, and lifestyle photography and styling for campaigns and social channels when required.
• Performance Tracking: Monitor engagement metrics and analytics across video and graphic content to identify trends and optimize future creative outputs.

Requirements & Qualifications

• Experience & Portfolio: Proven experience or a strong portfolio showcasing graphic design proficiency (Adobe Creative Suite: Photoshop, Illustrator, InDesign, Canva) and video editing skills (Premiere Pro, CapCut, After Effects).
• Creative Eye: Strong understanding of visual composition, color theory, typography, and lighting, with a pulse on current digital content trends and short-form video aesthetics.
• Technical Skills: Comfortable operating mobile devices, DSLR/mirrorless cameras, lighting kits, and audio equipment for on-the-go or studio shoots.
• Communication & Organization: Excellent time-management skills, ability to juggle multiple creative projects under tight deadlines, and strong cross-functional communication.
• Background: Studies or professional background in Marketing, Communications, Multimedia Design, Fine Arts, or a related field.