The Footprints – Content Creation and Digital Marketing Intern

The Footprints is a Singapore lifestyle sock brand focused on creating comfortable, thoughtfully designed socks with personality. A key part of our range is our bamboo socks, which are designed to offer a softer, more breathable and comfortable alternative for everyday wear.

We use bamboo-based fabric because of its naturally smooth feel, moisture-management properties and breathability, making the socks especially suitable for Singapore’s warm and humid climate. The goal is to combine comfort and functionality with designs that still feel fun, distinctive and easy to wear.

Our collections are inspired by everyday life, local culture, travel and community, with each design created to tell a small story while remaining practical for daily use. Beyond our own collections, we also work with brands, communities and organisations on custom collaborations and limited-edition designs.

As The Footprints continues to grow, we are focused on building a stronger presence across social media, introducing more functional and lifestyle-focused products, and creating a brand that goes beyond socks while staying rooted in comfort, creativity and thoughtful design.

Job Summary

You will support social media, content creation, and digital marketing by producing and editing content for platforms like TikTok and Instagram, developing trend-based ideas, assisting influencer collaborations, supporting campaigns and launches, and tracking content performance.

Responsibilities

• Create and edit engaging content for TikTok, Instagram, and other social media platforms to increase audience engagement
• Develop creative content ideas aligned with current trends and marketing campaigns to boost brand visibility
• Assist with influencer outreach and collaboration efforts to expand brand reach and partnerships
• Support product launches, photoshoots, and marketing campaigns by coordinating tasks and ensuring timely execution
• Track and analyze basic content performance metrics to inform content strategy improvements
• Research emerging social media trends to keep content fresh and relevant

Preferred competencies and qualifications

• Interest in social media, content creation, and digital marketing to support role responsibilities
• Proficiency with content creation tools such as CapCut, Canva, or similar software for producing visual content
• Creativity, proactivity, and ability to work independently to meet project deadlines and contribute ideas
• Good written English skills to produce clear and engaging content
• Experience with photography and video editing to enhance content quality and visual appeal