SKIA is building a whole-food, fibre-led functional beverage brand focused on everyday metabolic health. Fibre is the most under-consumed nutrient in modern diets. Most people struggle to get enough because it is inconvenient, unappealing, or uncool. SKIA exists to change that.
SKIA’s launch product is a clean, refreshing sparkling chia seed drink. It is a real-food, high-fibre beverage designed to be paired with meals. SKIA supports steadier energy after meals and helps reduce the familiar “food coma.” By making fibre tasty, convenient, and desirable, SKIA aims to narrow the daily fibre gap through a new, occasion-based approach to functional beverages.
We are in the product R&D phase and will launch in SG in Q2 of 2026.
WHO WE ARE
SKIA is a fiber-forward sparkling chia drink launching in Singapore mid-2026 — built to close the daily fiber gap in a way that’s actually convenient and enjoyable.
We’re operator-founders who’ve scaled 0→$100M businesses, grown platforms from 2M→20M users, and built inside Google, P&G, Amazon and hyper-growth startups.
Now we’re building again — from zero.
WHAT YOU’LL ACTUALLY DO
This is not desk research.
You will:
Run real-world observation studies on consumption behaviour
Speak with clinicians — dietitian, gut health specialists — to understand how fibre is prescribed
Conduct retail field audits — mapping shelf placement, pricing, and positioning across Singapore
Analyse online communities and marketplaces to extract demand signals
You won’t just collect data. You’ll synthesise it into strategic recommendations that shape go-to-market.
You’ll also have the opportunity to sit in on a brand identity workshop — seeing how raw consumer insight becomes brand, packaging, and positioning. Very few get the opportunity to do this outside of marketing books.
WHAT YOU’LL GET
Direct founder mentorship
Exposure to early-stage brand building
A tangible project you can showcase
Exposure to the SMU BIG cohort mentor network — F&B operators, brand strategists, investors.
Recommendation letter for strong performance
WHO THIS IS FOR
You deliver structured outputs, not vague summaries
You are available to start immediately and commit a min of 20 hours/week for 2-4 weeks
You want to understand how a consumer brand is built from scratch, not just read about it
You are self-directed — you ask one good question rather than waiting to be told what to d
Drawn to health, longevity, F&B, or consumer brands
Comfortable talking to strangers in a food court!
Related Job Searches:
- Company:
Arth Life Pte Ltd - Designation:
Brand & Consumer Insights Operator - Profession:
Marketing / Public Relations - Industry:
Food Services / F&B